RARE STUDIO IN TRIBECA| COLOR REMIX EVENT

Our philosophy is based on the idea that creative progress reinforced by network building is the key to success. The warm weather is starting to pop off, and we're taking full advantage. We kept things sweet this past Wednesday with the RARE Remix event. We teamed up with the multi-talented celebrity stylist Ruth Roche, and her RARE STUDIO team in Tribeca, to celebrate the anticipated launch of their Pureology Color Bar.

Supported by Rawthentix own rare groove selector DJ Nick Pepe and a crowd of media and select tastemakers the night was a success. Tasty bites and sparkling spirits were provided by Macao, with additional gift bag sponsorship by: Yours Truly Brand, Redken, Nancy Elle Wellness, Tribeca Beauty Spa, and Lucky (feat. the April cover with Jessica Szohr styled by Ruth).

There are to many to mention but much thanks to a few of the following:
Tee (Trashbag Aesthetics), Indie (Kweenz Destroy) and Carrie (Turner PR) for representing, Wendy (Nitrolicious), and Sara (Farpitz), for their write-ups.

For an inside look of the event be sure to visit:
RAW CREATIVE PR GROUP| RARE REMIX PHOTO GALLERY SITE
(Photos by Elizabeth Sagarin)

In the meantime a few images for your mind.

BURTON 2 DAY SAMPLE SALE & BBQ

'Cause everybody loves a sample sale...
This just in from our good peoples over at Burton. If you happen to be in Vernon, NJ today or tommorow be sure to hit up the Spring/Summer Sample Sale by Burton for both the gents and ladies.

Here are the details:

We got the box set up, BBQ going and have tickets to ride!!!!
•LOCATION: Burton Showroom- MT. CREEK
•DATE: March 13th (10AM to 8PM), MARCH 14th (10AM-4PM)

For More Info: (973)823-0600

HELLZ x STUSSY Present: "Ladies First" Capsule Collection & Party

Okay, so we realize that we have gone Hellz happy this week...but van you blame us?

The anticipated release of the Hellz x Stussy limited edition capsule rightfully entitled "Ladies First", officially dropped this past Saturday. After hearing and seeing this a few months back, we knew that this would be one to watch. The collection consists of three distinct t-shirt designs (one with rude boy inspired suspenders), a short sleeve hoodie, jacket with the words "Ladies First" across the back, with matching cropped pants and a tote bag. Best of all the prices are amazing, ranging from about $24-$60. You can't beat that!

We deliberately didn't post up anything knowing that legit images wouldn't become available until the final days. After all, we don't want to tease and keep you hungry when we can just give you the whole steak! In celebrating this momentous occasion Hellz x Stussy will be hosting a blow out affair this coming Tuesday, March 10th from 9pm to 2am at the Ecco Ultra Lounge in LA. We won't be their, but you might. Our loss is your gain. Dance the night away and show your support.

Available at Stussy Chapter stores and other premium streetwear retailers. Be sure to visit Sauce for the good word (hint, hint). In the meantime peep the nice, nice below.

DRIVE IN STUDIOS | Pro-8 Air Event

Playing a bit of catch up on our news and projects...

One of the latest PR events that Rawthentix/R.A.W. Creative Group was a part of, took place on February 26th at the renownd Drive In photography studio. The evenings focus featured the latest battery generator technology available to photographers called PRO-8 Air.

We won't even begin nor attempt to explain the complexity of this digital techo-babble, except to say the precision and lightening speed capabilities to freeze frame our dancers was out of this world. We teamed up with the good folks over at Drive-In to a provide a portion of the evenings entertainment festivities, which included food, drink and a female boxing match exhibition we're still scratching our heads trying to figure out. Nothing like witnessing two women throw down and slug it out. Thanks to all our F.A.M. who held it down- Wonder, Zero, Bam La Roc, Super Freeze, Dredel, Leo, Scuba, Static and B-Girl Smiles (Ney, Ney). Additional props to Resource Magazine for the press coverage on their blog.

For an inside look, visit:
RAW CREATIVE PR GROUP| DRIVE-IN Studios GALLERY SITE
Photos by Elizabeth Sagarin

HELLZ BELLZ| | "Culture Clash" Collection Spring 2009 Delivery I

Okay I realize that yours truly has been a little behind in rocking out the posts. I've been trying to multi-task about 5 different things at once, including building the womens line at Special Sauce, and getting my hustle on with PR projects I got simmering in the kitchen. I need a clone of myself that I can give daily tasks to.

In the midst of all my confusion I realized that I didn't have the chance to drop the Spring 2009 collection from Hellz Bellz. I know, I know- I'm seriously about two weeks late on this new, but so be it. If I can redeem myself to you all (and in my defense) I did drop the good word with a SNEAK PEAK back in January. Ha! ha! so there...How you like them apples!

Anyhow on with the show....

The newest release to drop from Hellz is rightfully entitled "Culture Clash". Known for her edgy style, designer Lanie Alabanza once again brings a true punch of diversity with a bitch slap full of color! The Spring '09 collection will start with Delivery I to select retailers, which of course will include Sauce (Don't worry, I got you ladies!).

The line features a fusion of versatile cut and sew pieces including a zebra mesh jacket w/ contrast red lining (which I previously previewed), brushed french terry hoodie, the anticipated acid wash denim jacket with iconic broken bottle embroidered artwork on the back, as well as a variety of new graphic tees (my favorite being the Coco x Hellz), tank top and multi-colored leggings. What do you think? Let us know. In the meantime peep the delicious-ne$$. Visit Hellz to view the full collection. Be sure to take a peak at some tasty bits below.

Lady Loch Ne$$ :)

NIKE iD|ROYALE DESIGN TOURNAMENT

For those of you that have a passion for sneaker design, now is your chance to bring your creativity to the table. Nike Sportswear has officially launched their Nike iD Royal Tournament. The event set up will consist of an in-store East vs. West Coast style competition, starting off with 2 divisions.

The first round will start off with a total of thirty-two competitors from each coast consisting of 16 invited local VIPs and 16 winners from Open Enrollment (8 from New York and 8 from Los Angeles). The fifth and final round will take place at 5:00pm (EST) on April 11th, 2009 at the Nike iD store in New York City, where the remaining Open Enrollment winners from each coast will go head-to-head with the remaining winner from the VIP divisions.

The Grand Prize winner will receive a $1,000 NIKE shopping spree, and a custom-made pair of Bespoke shoes. If you think you have what it takes to earn the royale title to be number one, head over to 21 Mercer Street (NYC) or The Montalban (LA) and register by March 10th. For complete rule and contest details visit the Nike site.



The final showdown will take place at the NikeiD Showroom
on April 11th @ 5:00pm
Location| 21 Mercer in SoHo, between Grand and Howard

TERMINATOR SALVATION| TRAILER 2

Terminator SALVATION Trailer #2 has been released by Warner Bros. Its more thank likely safe to say that this is a sure bet for being a summer time hit. Get your popcorn and Ju Ju Bees ready kids- blockbuster mayhem is about to begin. T4 releases in theatres nationwide on May 21, 2009.

SYNOPSIS:
The protagonist John Connor is back this time as an adult in the fourth installation of the Terminator series. Set in the year 2018, Connor is fated to lead the human resistance against Skynet and its army of Terminators. The future that Connor was raised to believe by his mother Sarah Connor is changed with the appearance of Marcus Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares for its final showdown, both men must work together in order to get to the heart of Skynet's operations, where they uncover the terrible secret behind the possible annihilation of mankind.

NIKE DUNK LOW RELEASED x KIKSTYO: "Teen Wolf"

With the already released Nike "Teen Wolf" Dunks (part of the Media Pack),
we decided to pair this write up along with the soon to drop KIKS TYO t-shirt of the same nature.

Limited to only 72 pairs worldwide, the premium lows have caused a stir among sneaker afficionados. While easily becoming a statement piece (for the better or worse- you decide), they are exclusively available at Osneaker. Now if the sneakers weren't enough for you, and you're compelled to blatantly rock them accordingly, Japanese power house KIKS TYO has just revealed their latest t-shirt creation to match those Dunks.

Those hungry to fill their appetite, can pre-order them now until up March 8th on their online shop. They will become available and ship out starting in April. We have to admit that this is one of the best tee's to come out in a while. With an all over print paying homage to the '85 film, we think Scott Howard would be proud.


Image: Osneaker

SOIFFER|HASKIN x SALATORE FERRAGAMO SALE

If you don't know, be sure that you get familiar with SOIFFER|HASKIN. Since 1982 this company has been organizing some of the finest private sales
for high end goods and retailers. Lucky for you they have gotten together with Italian luxury brand Salvatore Ferragamo for their latest private sale.
We swear by Ferragano, don't you? There's nothing like some good old fashion quality at its finest.

The sale includes Women’s & Men’s Shoes, Leather Goods, Ready to Wear
& Accessories up to a staggering 80% Off Retail Price. You now have 2 days left, so get to it and treat yourself to something nice!

Dates:
February 28th. to March 3rd. (9am to 6:30pm)
March 4th. (9:00am to 5:00pm)

Location:
Soiffer Haskin
317 West 33rd Street, NYC
For more information call: (718) 747-1656

**Be sure to bring your Photo ID to enter the building
**Credit Cards Only/ All sales are final.

C'est La Vie x Elle Bon Claire Weekend Warriors Presents: "GLAMOUR & CLIPS"

Many thanks to the always on point Briana Slape for keeping us on the West Coast grind. Be sure to keep yourselves in the know with her staple clothing brand Weekend Warriors created with co-designer and partner at large
Desiree Finley. Be sure to catch the heat as they have just released their Spring 2009 line of new t-shirt designs entitled "Project Mayhem". To learn more visit Weekend Warriors.

In the meantime if you happen to be in or near LA, join them along with
C'est La Vie Elle Bon Claire and other sponsors for a stripped down evening
of cheeky goodness and delight.

Here's what their bringing you:

Raffled giveaways throughout the night provided by:

Weekend Warriors
C’est La Vie
NailsDid
Miss Wax
Rif LA
HER Nails

Event starts Monday, March 9th
Doors open @ 9pm | $10 admission

Little Temple
4519 Santa Monica Blvd
Los Angeles, CA 90029
Music: DJ Sean G & DJ Kiilu Grand