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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Saturday, January 31

STONES THROW| VAPORS
LOVEMADE| FUSICOLOGY
Present: "Be Our Valentine"




Whether you decide to roll up solo or with your sweetheart, here's a special Valentine’s eve party that will give you that all over warm and fuzzy feeling all over.

Featuring an exclusive 4×4 Video DJ Set by Prince Paul (Pimp Paul) & the always flavorful DJ Peanut Butter Wolf (Stones Throw), comes the "Be Our Valentine" event on February 13. The nights festivities will also include the Egyptian Lover, Dam-Funk & Mayer Hawthorne for your listening pleasure. Brought to you by Vapors Magazine, Lovemade, & Fusicology.

DATE: February 13th.
TIME: 9pm, 18 + up
LOCATION: 1154 Glendale Blvd.
Tickets are: $15. Purchase them at:
TicketWeb or Stones Throw

Thursday, January 29

POST WRAP UP:
AIRWALK "Breaking The Mold"




This past Tuesday the R.A.W. collective took time out to venture to the Hotel Rivington to hit up the Airwalk "Breaking the Mold" event. It was brick as a winter night could be, but we sooned warmed up when we entered to a mixer friendly crowd.

We met up with a few of our fellow crime stoppers Bam La Rock (R.A.W./Freshness), man in the know Brian S.(BSA Networking), photographer estraordinaire Elixabet (be on the lookout as you'll be seeing a variety of projects dropping from her), and Tee (Trashbag Aesthetics) for an evening of good talks and spirits.

Many thanks to the evenings resident at large, the gracious Carrie for hooking our crew up with a lighting speed entrance. Peep the wrap up images below.




Wednesday, January 28

BOHANNON Presents:
A Live Session Of "SOUL CLAP"



Calling all music afficionado's & rockers with the B-Boy stance...

Another round of mixtape mayhen for you. These download delights will serve you two tasty helpings to keep you from going hungry. We promise you!
With mash ups and classics provided by the likes of artists that include Aretha Franklin, Lauren Hill, Chic, Beastie Boys, Marvin Gaye, 808 State, Rolling Stones and more, its sure to keep you poppin'.

Courtesy of DJs Marc Hype, Jim Dunloop, Mitch Alive & Smoove they bring you some rare and tasty treats, with a LIVE session from the Bohannon Soul Club in Berlin back in December. DAMN, wish we were there...Don't sleep on international flavour!

They drop two mixes chock full of Funk, Originals, Soul, Latin Fusion, Jazz, Breaks and a few other surprise gems ready for your download and listening pleasure. ENJOY IT- we are!

DOWNLOAD MIX 1
DOWNLOAD MIX 2

SNEAK PEAK:
HELLZ BELLZ SPRING 2009



Back in October Zebak and I made a visit to the Foundation showroom to view the Spring 2009 line for Hellz Bellz. You'll be delighted to know that this collection is eyeful of smashing delights. I would probably have to say this is one of the strongest collections that creator/designer Lanie Alabanza has put out to date! You'll be tickled to know that yours truly has placed a considerable order for the ladies eager to rock these threads. They will become available at Special Sauce. Stay tuned...come see me and say hello!

I have been wanting to bring our female readers the news but of course had to hold back...until now. I got a news update in my email from BKRW. They have just reported that Hellz will be showing their Spring/Summer '09 line for the first time in Paris during fashion week at the "Who's Next" Tradeshow.

If you do happen to be in this part of town you can visit Hellz between 1/29-2/1, by putting in an email request with Jino (jino@hellz-bellz.com).



What really caught my eye were some of the images from the new upcoming line, primarily the "Coco x Hellz" tshirt. The design is an obvious tribute to the iconic Coco Chanel. It is safe to say that this will be one of the lines major draw and features. I predict it will become one of the collections best sellers as well. Black gloves dripping in pearls...what more could a girl ask for? Take a peak at the image below for some additional styles that will become available within the next few months (just hold a magnifying glass up to your monitor)-ha!ha! Don't worry we'll be dropping more niceness faster than you can say, "Spring is almost here"...

In the meantime, stay thrifty & eternally savvy.

Lady Loch Ne$$

Monday, January 26

LOUIS VUITTON| MENS FALL 2009



Last Thursday Louis Vuitton held their Mens Fall, Paris runway show for 2009. Studio director Paul Helbers mentioned: "the traveling wardrobe is of an African king" as the starting point for the latest men's accessories from Louis Vuitton. We say, safari or not, there is no denying that this is a solid collection of pure luxury from LV. With a variety of accessories and bags that any man (or woman) could want, how could you resist? Soak it up, and take it in. More details to drop...




Sunday, January 25

DJ VR & UNCLE T Present:
"ROAD TO OBAMA" MIXTAPE



There's nothing like a good old fashion mixtape. This one's got more than its fill of classic gems worthy of downloading. Fresh and hot off the decks comes "Road To Obama", presented by French DJs DJ VR and UNCLE T, with album artwork created by SHAKA.

DOWNLOAD HERE.

ENJOY!

ZEBAK

(Tracklist)
Billie Holliday : « Strange Fruit »
Nina Simone : « Mississippi Goddamn »
Sam Cooke : « A Change is Gonna Come »
Bob Marley : « Get Up Stand Up »
Gil Scott Heron : « The Revolution Will Not Be Televised »
Diana Ross : « Brown Babies »
James Brown : « The Big Payback »
Nas : « I Can »
The O’jays : « Give the People What They Want »
The Chi-lites : « For God’s Sake Give More Power To The People »
John Lennon : « Power To The People »
Public Enemy : « Power To The People »
Public Enemy : « Fight the Power »
Malcolm X : « By Any Means Necessary »
Outkast : « Rosa Parks »
Marvin Gaye : « What’s Goin’ On »
Curtis Mayfield : « New World Order »
Nas feat 2Pac : « Black President »
Jay z : « Lick a Shot for Obama »
Christina K /Whale/Rhymefest/Royce da 5’9 : « Black President rmx »
APT : « Obama a Milli »
Young Jeezy : « My President is Black »
Mc Fadden & Whitehead : « Ain’t no Stoppin us Now »
James Brown : « Say it Loud, I’m Black and I’m Proud »

KIKS TYO x YUKO ISHIDA
"Sneakers & Girls Series




The world has become more privé to Japanese singer and model Yuko Ishida lately. Since being unveiled as the second model to debut in the fall of 2008 as part of the KIKS TYO "Sneakers & Girls" series, she's received much more exposure (literally).

The following “FEATHER” and "NAKED" tee are the third and fourth Yuko Tee installment for KIKS TYO’s Spring/Summer 2009 season. The limited release tshirts are currently available for PRE-ORDER until February 1, 2009 or while supplies last for ¥6,090 (that's aproximately $70 US). Visit the Kiks Tyo online shop for additional details and to purchase. Go on, you know you want one!


Saturday, January 24

ESTEVAN ORIOL x SURU Present:
"THIS IS LOS ANGELES"


The famed Los Angeles based, Mexican-American photographer Estevan Oriol, will be bringing his retrospective works with SURU (means "hand printed" in Japanese) opening this coming February 1st and will show until February 28th. The exhibit entitled “This is Los Angeles", will showcase a variety of limited edition photographic prints of some of his most recognized works, as well as a collaboration T-shirt which will be released along with the concept and retail store SURU.

DATE: (Opening) February 1st, until (Closing) February 28th.
LOCATION: SURU- 7662 Melrose Avenue, Los Angeles, CA.



Friday, January 23

CARHARTT Presents:
STONES THROW EUROPE TOUR 2009

Oh Crikey!...This is definately one of those times we wish we were abroad. In fact, spendin half the year in Europe would give us the perfect excuse to be closer to some of our fam network. Since we can't, maybe you can to enjoy some musical gems presented by the always inspiring DJ Peanut Butter Wolf. He and his record label Stones Throw have teamed up with Carhartt to present the 2009 Europe Tour starting this coming March. Stay with us as we will bring you more after the needle drop. In the meantime peep the tour line up and dates below.


Carhartt presents: Stones Throw Europe Tour 2009

Artist Line Up:

Mayer Hawthorne (Live)
James Pants (Live)
Peanut Butter Wolf (Video Set )
Dam-Funk

So far confirmed:
03/06/09 Stones Throw x Ed Banger night – Bataclan – Paris – FR
03/07/09 Cargo – London – UK BUY TICKET
03/08/09 Detonate Weekender – Prestatyn – UK
03/10/09 Sugar Factory – Amsterdam – NL
03/11/09 Trix – Antwerp – BE
03/12/09 Rote Fabrik – Zurich – CH
03/13/09 La Plateforme – Lyon – FR
03/15/09 B72 – Vienna – AT BUY TICKET
03/18/09 Rust – Copenhagen – DK
03/19/09 Conne Island – Leipzig – DE PREORDER TICKET
03/21/09 Sala Caracol – Madrid – ES

Ed Banger Line Up for Paris Show: Dj Mehdi, Busy P, DSL

There will be more tour dates and information updated soon…

AIRWALK WANTS YOU TO
"Break The Mold"



The viral buzz has been brewing about the anticipated Airwalk re-release of the famed "Desert Boot" made so popular by New York's own Beastie Boys. Per request by Adam Yauch himself, he has teamed up with the Colorado based skate and snow brand to produce 300 exclusive pairs.

If you are one of the lucky one's you can get yours next Tuesday, January 27 at the trendy Hotel Rivington. An evening sure to be filled with tastemakers, sponsors will include premium vodka by 42 Below, whisky provided by Dewars, along with Airwalk customized sneaker boxes by NYC based multi-visual art company The Sounds of Art.

Make sure to email your attendance to rsvp@airwalk.com and get their early, as our sources tell us that the RSVP has been overwhelming. We will be their with our Sauce and Trashbag Aesthetics cohorts keeping things most proper.
See you all before and after the ill communication.

DATE: Tuesday, January 27
TIME: 7:00pm -10:00pm
LOCATION: HOTEL RIVINGTON- 107 Rivington Street, NY



Adam Yauch aka MCA sports the Desert boot