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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Thursday, December 11

HELLZ BELLZ x BORN BAD
HOLIDAY 2008 COLLECTION




Yesterday was another busy day for the RAW team. Along with the opening of the newest Special Sauce boutique, we've been keeping busy working on a variety of projects to drop in the near future and for the '09. Sorry, mum’s the word for now. With much on my mind, I woke up to early to comprehend, let alone my eyes were nearly closed when getting dressed. Of course the weather was dismal and I had to carry around the damn umbrella. I'm not in the habit of carrying anything unnecessary. My prime objective was to hit up all the showroom appointments that I obligated myself to, while all the while keeping track of time. By the time I hit the Foundation I was blazing hot, and my hair was humidity ridden. The weather as of late has been completely out of whack, don't you think? Anyway, I met up with the always pleasant and chill Ms. Julie to view the Hellz Bellz Summer collection. More on that after the jump!


In the meantime I offer you the latest images from the anticipated Holiday collection, entitled "Born Bad". All I can say is bravo! This collection is going to be keeping ladies properly flossed for the winter months. You can rest easy in knowing that Sauce will be serving it up hot and fresh, very shortly.

Here is what the Hellz press release describes the collection's inspiration based upon:

Inspired by the infamous Vaudeville actress, and sexual liberator, Mae West, our Holiday collection represents for the ”Born Bad” femme fatale. With West’s racy quotes which sprang, tough-dame style from the side of her mouth, she’s been firmly stamped as the personification of Hellz through her story of survival, persistence, independence and unshakable self-esteem. In her life which ended in 1980, at the age of 87, she became both an icon and pioneer for both men and women everywhere.

The collection comes full force with our ”Born Bad” style showcasing key items such as the No Frontin’ stadium jacket, Night Stalker doleman top, Grotesk skinny jeans and much more… in all its madness, it’s very Hellz!! Our Holiday 2008 “Born Bad” Collection is available in stores now!!! You can visit our shop list for our online stores and/or to find a store nearest you.

ONE,

Lady Loch Ness




Posted by Rawthentix Creative Group at 12/11/2008
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