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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Friday, January 2

NIKE SB JANUARY RELEASE
"TWIN PEAKS"



Its been sometime since we dropped news on the latest sneaker releases.
We usually like to keep it to a minimum, and to only report on kicks that we would only wear ourselves. We prefer to leave it up to all the rest of the sneaker nerds to battle it out for supremacy. Reporting on the release of this new skate high from Nike SB is more for nostalgic reasons than anything else.

Entitled the "Twin Peaks" High, the dunk pays tribute to the short lived
(30 episodes to be exact), cult TV show which originally aired on ABC from
1990-1991 by creator and producer David Lynch. When this show was in syndication, we completely geeked on in. It was the equivalent to what
"Lost" is today- except a hell of a lot darker and twisted.


Inspired by the show’s dream-scape "Black Lodge" located in the fictitious Ghostwood Forest, the dunk features premium leather, suede, nubuck and synthetic upper, rubber outsole and a symbolic owl hit on the side. These are a definite collectible! The blue owl signifies the entrance to the Black Lodges extra-dimensional realm. The interior is lined in red with a zig-zag pattern insole representing the "Red Rooms" curtains and geometric carpet. Let's not forget about that eerie little fellow, the unnamed "Man From Another Place".

Its much to involved and bizarre to attempt a brief explaination on the premise of the "Twin Peaks" phenomenon, so we suggest that you take some time and do a little research. Otherwise bust out the goobers and make a movie night out of it. You won't be disappointed! Set to release this month, the SB Twin Peaks have already landed at a variety of boutiques and will soon appear at...you guessed it Special Sauce.
Posted by Rawthentix Creative Group at 1/02/2009
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