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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Monday, February 16

NIKE CORTEZ BROTHERS & FLYMOTION RELEASE

Okay, so we realize that we have been slacking a bit on our posts...
We promise you that we have a perfectly legitimate explanation for it all! With a variety of client projects that we have been consulting on, planning events for the new Special Sauce Flagship store, and our recent mergers and acquisitions with Trashbag Aesthetics, we've been keeping on our toes.

Did we mention that Fashion Week for 2009 is about to be in full effect here in New York?- Yeah, and that too. So please forgive us, as we love dishing you daily hot plates of goodness and receiving feedback from all our readers who share our interests. Now, back to our regulary scheduled program! (Ummm- kind of at least.)




Though a bit late on this news, we couldn't pass on dropping the Cortez Brothers movie short presented by Nike and Berlin based shop Overkill, released a couple of days ago. For the occasion they teamed up with Tokyoplastic who created the two animated characters in the film. The viral video is also a collaboration with the newly released Nike Cortez Brothers Double Pack, which consists of a blue nylon Cortez and a silver metallic Cortez Flymotion.

The two sneaker styles and toys are also representative of Nike's co-founders Phil Knight and Bill Bowerman. The films two little characters Phil & Bill, symbolically represent the fusion between old school style and 21 century technology of the reinvented Nike Cortez hybrid. For more information visit Overkill.



Photo Source: High Snobiety
Posted by Rawthentix Creative Group at 2/16/2009
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