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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Monday, April 13

THE QUEENZ HAVE ARRIVED



This past Friday, April 10th we had the priviledge to team up with the talented artist Indie 184 and her first solo all-female street art and graffiti exhibition ""QUEENZ ARRIVE". All we can say was if you weren't their, you truly missed out on a a spectacular night. Along with Special Sauce, Rawthentix was on PR overdrive, and on hand stuffing gift bags provided by some amazing brand sponsors that included: Hellz Bellz, 123 Klan, Queenz Destroy, Metroplastique, Powerhouse Books and so many more to count.

The intimate setting at the McCaig Welles Gallery in Williamsburg packed out within the first hour, as guests had a chance to view the works from some amazing women like the original bad ass (in our opinion) herself Martha Cooper, Fafi, Claw$, Klor, Nina and Indie herself just to name a few. Our resident snapshot heavyweight Elixabet (that's "Red Sonja to us"- sorry girl you have been blessed with your aka) took charge in full paparazzi mode, documenting the evening with legends Henry Chalfant (Style Wars) and Charlie Ahearn (Wild Style). What a treat! We also had the chance to catch up with the always creative L'Amour Supreme and Steve (SB Wear Brand).

At nine o'clock the night was capped off with a his and hers surprise giveaway raffle from Special Sauce. Let's just say those who slept on taking their ticket were crying after. Visit the Sauce blog for details and pics. In all, the event was a success. We can't wait to see what Indie has up her sleeve next. Much respect to all fam that came through for the festivities. Peep a few shots below courtesy of Elixabet.


Otherwise visit the "QUEENZ ARRIVE" LINK for more snaps.



What's inside the bag?...



...with Indie184 & Henry Chalfant



catching up with L'Amour Supreme"



...She's got so much flava'- Martha Cooper



Indie & Charlie Ahearn
Posted by Rawthentix Creative Group at 4/13/2009
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2 comments:

rissapeace, said...

Aw Love, wish i was there, <3

April 15, 2009 at 4:52 PM
Rawthentix Creative Group said...

Oh! let me tell you...it was such a success for Ms. Indie and all women who strive to make street culture positive. Stay tuned for more drops this summer! I'm not telling :o) hee!hee!

April 15, 2009 at 5:16 PM

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