Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, June 30

Couture Fantasy meets Prada's "Trembled Blossom"

A staple favorite for many elite tastemakers, Prada has created a surreal dreamscape for their new S/S '08 collection. The new ad campaign entitled "Trembled Blossom", cleverly showcases a masterfully crafted four and a half minute illustrated CGI film directed by James Lima, with artwork by James Jean. The short story takes us on a journey with a nymph like cyber woman through a magically illustrated forest, with mysterious characters along the way. It's stunningly breathtaking- Take a look...

Loch Ness

Cazal- Vintage Collection 2008

Created in 1975 by its chief designer Cari Zalloni, the name Cazal is synonymous with street fashion and hip hop culture. Scoring an original pair may require some research, and can set you back a few a few hundred. Thankfully they are presenting their 2008 Vintage collection featuring the classic favorites 901, 904, 946 models courtesy via OPENERS . Be on the look out for when they drop.

Friday, June 27

Dedicated to graffiti...

For all those aerosol assassins planning to take a trip overseas, you will need to stock pile on your ammunition. The attitude free atmosphere over at DEDICATED , have an arsenal carrying brands like Molotow and Montana. You'll also find artist limited gear, DVD's, & zines sure to make your eyes glaze and mouth water.

It’s owner BabakOne (known also as one half of the atomic Soltani Bros), has been running the international circuit for over 3 years with his business venture and two flagship stores in Koln & Lisbon.

If your in the area make sure you stop by- tell 'em Rawthentix sent you.

Wednesday, June 25

Cyd Charisse...a legend

Coming from the world of movement you have to pay tribute to those that broke boundaries with their style and grace. Known in Hollywood as "Legs", Cyd Charisse was no exception and was a true testament to her art. One can not deny being saddened by her recent passing. Her ability to infuse classical & jazz techique with cheeky sex appeal was effortless. Here's but a small portion of her work with Gene Kelly in the classic "Singin' in the Rain.


We're not trying to show favoritism just because we handle the international Marketing/PR for this brand (okay so maybe a little), but it seems like there are a ton of emerging lifestyle brands dropping daily, and it's hard to keep track of those who are in it for the long haul. Thankfully brands like Mamika are able to set themselves apart from the rest. Created in '07, its owner and designer Karin Gasser core focus is providing fashion lovers comfortable urbanized gear. Did we forget to mention that the garments are hand sewn, embellished, and that clients can customize their pieces as well? (Consultation required of course). With that being said, we love this hoodie design- due to popular demand it's still in production...and should not be passed up by the universal BGirls wreckin' shop! Make sure you visit MAMIKA DESIGNS today.

Lady Loch Ness