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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Showing posts with label Mens Threads. Show all posts
Showing posts with label Mens Threads. Show all posts

Tuesday, May 26

UPPER PLAYGROUND TO LAUNCH|
"SHINGANIST" by USUGROW




Being avid lovers of the artist Usugrow, we were pleasantly surprised to receive the latest news from the good folks over at Upper Playground about their new partnership with the artist. The new line entitled "Shinganist" derives from the Japanese word "Shingan" (meaning mind's eye), and will be his first clothing line to launch in the U.S. on August 1st.

Shinganist will pull inspiration from underground Japanese lifestyle, as well showcase the works of guest artists and Usugrow himself. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world.

Usugrow started drawing in 1993 for various hardcore metal bands, hip-hop groups, album covers, merchandise, clothing brands, shops, skate companies, whatever. Currently based in Tokyo, Japan his black and white illustrations are one of a kind, combining calligraphy with his drawings. He is inspired by flowers, Buddha statues, album covers, skateboard designs, and music flyers.

Be on the look out- more news and images after the drop date. In the meantime visit the Usugrow site for more details.

Friday, March 27

FUTURA x "KATE MOSS" TEE



New York based graffiti artist Futura 2000 drops his latest Spring/Summer '09 collection from Futura Laboratories. The season includes the aniticipated "Kate Moss" Tee, available in white via Colette for €70.00 (that's $95 US). We say, you better think twice about how much you really want Kate spread across your chest for that price.


Monday, March 23

SEASONAL SALE| GORILLI "Monster Sale"


Click to Enlarge


This just in...

We love seasonal sales...and so should you. Keep your closet extra crispy by stocking up the laterst digs available from the Gorilli Concept Store based out of Rotterdam, Netherlands. Act fast as the sale lasts only three days starting this Friday, March 27th through Sunday, March 29th.

Featured brands include: Addict, Fred Perry, Futura Laboratories, Kiks TYO, Levi's, Nom de Guerre, Upper Playground, Darkhorse, Hellz Bellz, Rockers NYC, and much more. Visit the online store at Gorilli to get your shop on...

Sunday, March 22

UPCOMING SAMPLE SALES:
Theory| Tory Burch
Helmut Lang| Rag & Bone

Its definately time to start thinking about packing away those bulky sweaters and dowdy winter coats. Start the season off by keeping things light on your back and easy on your pocket with some springtime sample sales. Always with a year round supply of bargains on street and designer brands for both the ladies and the gents, Clothingline is dropping the goods from Theory, Tory Burch, Helmut Lang and Rag & Bone for the months of May through June. Visit Clothingline for details, otherwise peep the heat below.



Saturday, May 16th - May 21st
Saturday - Sunday (11am - 5pm)
Monday - Thursday (11am - 7pm)
•Featuring: Spring/Summer Merchandise for women



Sunday, May 31st - Friday, June 5th
Sunday (11am - 5pm)
Monday (10am - 7pm)
Tuesday - Thursday (11am - 7pm)
Friday (10am - 6pm)
•Featuring: Spring/Summer apparel, handbags
and footwear for women




Starts Tuesday, June 9th - Thursday, June 11th
Tuesday - Thursday (10am - 7pm)
•Featuring Spring/Summer Merchandise for
both Men & Women

Monday, March 16

IT DOESN"T GET BETTER THAN CHEAP MONDAY



Based out of Stolkhom, Sweden this 5 years young brand is not only known for having a creative flair for denim, but being able to maintain their collections at an attractive price. Having mentioned the appeal of Cheap Monday some time ago, we are happy to report the CM pop-up shop opening tomorow at the new Inven.tory store located on Lafayette. Assuming that you already RSVP and you really can't wait 24 hours, Cheap Monday will also be hosting a party tonight from 7pm - 10pm to celebrate their fifth tour stop (and first time in the US), as well as their customized shredded jeans (limited to 50 pairs). Now go and get your cheap on. More information after some thrifty behavior...


Inven.tory
237 Lafayette between Prince and Spring

Hours:
12pm to 8pm Monday to Saturday
11am to 7pm Sunday

Tuesday, March 3

NIKE DUNK LOW RELEASED x KIKSTYO:
"Teen Wolf"



With the already released Nike "Teen Wolf" Dunks (part of the Media Pack),
we decided to pair this write up along with the soon to drop KIKS TYO t-shirt of the same nature.

Limited to only 72 pairs worldwide, the premium lows have caused a stir among sneaker afficionados. While easily becoming a statement piece (for the better or worse- you decide), they are exclusively available at Osneaker. Now if the sneakers weren't enough for you, and you're compelled to blatantly rock them accordingly, Japanese power house KIKS TYO has just revealed their latest t-shirt creation to match those Dunks.

Those hungry to fill their appetite, can pre-order them now until up March 8th on their online shop. They will become available and ship out starting in April. We have to admit that this is one of the best tee's to come out in a while. With an all over print paying homage to the '85 film, we think Scott Howard would be proud.


Image: Osneaker

Monday, March 2

SOIFFER|HASKIN x SALATORE FERRAGAMO SALE




If you don't know, be sure that you get familiar with SOIFFER|HASKIN. Since 1982 this company has been organizing some of the finest private sales
for high end goods and retailers. Lucky for you they have gotten together with Italian luxury brand Salvatore Ferragamo for their latest private sale.
We swear by Ferragano, don't you? There's nothing like some good old fashion quality at its finest.

The sale includes Women’s & Men’s Shoes, Leather Goods, Ready to Wear
& Accessories up to a staggering 80% Off Retail Price. You now have 2 days left, so get to it and treat yourself to something nice!

Dates:
February 28th. to March 3rd. (9am to 6:30pm)
March 4th. (9:00am to 5:00pm)

Location:
Soiffer Haskin
317 West 33rd Street, NYC
For more information call: (718) 747-1656

**Be sure to bring your Photo ID to enter the building
**Credit Cards Only/ All sales are final.

Monday, February 16

NYC SAMPLE SALES:
FEBRUARY to MARCH



We're all about trying to stretch the mighty dollar. That's why we're able to floss regularly by making a b-line to the always pocket friendly sales over at our favorite sample sale spot Clothingline in NYC on 36th street. Unisex friendly fashions, the upcoming line up looks promising especially the upcoming one with Soho 119.







FEBRUARY 23-24
2 day Blowout Sale for Women

Free People - from $4 - $40
Edit - further reduced prices
Milly - from $39 - 109
Design History - $15, 2 for $25, 3 for $30
Gustto - limited selection



WEEK OF MARCH 2
Kenneth Cole for Men & Women


All clothing, footwear & accessories






WEEK OF MARCH 9
Soho 119 sample sale for Women & Men


Featuring assorted merchandise from designers including:
Just Cavalli, Betsey Johnson, Diesel, MaxMara, Robert Rodriguez,
Moschino Cheap & Chic, French Connection, Calvin Klein Collection,
Fred Perry and many more.



WEEK OF MARCH 30
Vera Wang Lavender sample sale for Women


tops, blouses, sweaters
shorts, skirts, pants
day, cocktail and evening dresses
and much more

Wednesday, February 11

C. NEEEON Presents:
"SUNDAY TASTE" COLLECTION S/S09



Designers: Clara Kraetsch|Doreen Schulz

Its always a treat when we here at Rawthentix have the chance to introduce designers that are a little off the beaten path. You may not be familiar with the
c. neeon brand (we were happily introduced to it 3 years back on a vacation and shopping stint in Berlin), but keep your eyes peeled for this up and coming Berlin based line.

The designers Clara Kraetsch and Doreen Schulz met while attending the Kunsthochschule Berlin College in 2001, where in 2004 they would produce their first collection entitled 'Daydream Collection". Designing for both womens and menswear, the art based label is known for its use of bold color, geometric prints and unusual cuts. Since its introduction, c. neoon has managed to build quite the cult following among the European and Asian markets, by producing notable collaborative projects with UK based Topshop, Nylon, and selling collage artwork with the Lumus art collectors.

The C. Neeon S/S 2009 collection deliciously entitled "Sunday Taste" is striking, seemingly with much more emphasis on ladies garments. Though bold in color choice, the pieces are no fuss, easily light and wearable, with a hint of playfulness. Perfect for that sunlit breezy day. To view the current collection and store list visit c. neeon. In the meantime peep a few of the images below.
Stay tuned as we will drop the c. neeon A/W 2009 collection in a hot minute- or two.




Source: The Coveted

Saturday, February 7

INSA x VALENTINE'S DAY RELEASE




What says "I Heart You" better than flowers and chocolate than a festive holiday tee...

INSA turns up the heat for your Valentine's Day with a special edition release
t-shirt. They are available in 3 colorways of white, red, and grey, for both the gents and lovely ladies. Visit Insaland for details and to place your order of love.

RICKY POWELL FOR KIKSTYO x RUN DMC



Japanese street wear company Kikstyo is back once again with a full fledged ode to hip hops history past, with their latest collaborative project. They have teamed up with photographer Ricky Powell for their latest series of t-shirts, consisting of five Powell photos of RUN DMC, available in both white and black. If your eager to get yours, Kikstyo is currently accepting pre-orders until February 15th through their online shop.

Monday, January 26

LOUIS VUITTON| MENS FALL 2009



Last Thursday Louis Vuitton held their Mens Fall, Paris runway show for 2009. Studio director Paul Helbers mentioned: "the traveling wardrobe is of an African king" as the starting point for the latest men's accessories from Louis Vuitton. We say, safari or not, there is no denying that this is a solid collection of pure luxury from LV. With a variety of accessories and bags that any man (or woman) could want, how could you resist? Soak it up, and take it in. More details to drop...




Sunday, January 25

KIKS TYO x YUKO ISHIDA
"Sneakers & Girls Series




The world has become more privé to Japanese singer and model Yuko Ishida lately. Since being unveiled as the second model to debut in the fall of 2008 as part of the KIKS TYO "Sneakers & Girls" series, she's received much more exposure (literally).

The following “FEATHER” and "NAKED" tee are the third and fourth Yuko Tee installment for KIKS TYO’s Spring/Summer 2009 season. The limited release tshirts are currently available for PRE-ORDER until February 1, 2009 or while supplies last for ¥6,090 (that's aproximately $70 US). Visit the Kiks Tyo online shop for additional details and to purchase. Go on, you know you want one!


Monday, January 12

UPCOMING UPPER PLAYGROUND "THANK YOU" SALE



After the holiday scream the remaining winter months are quiet for both clothing brands and retailers. The month of January is used to downsize on the remaining stock pile of merchandise left over. Fortunately this is a bonus for the shopper looking for some serious bargain spending.

Take advantage of Upper Playgrounds upcoming 10th Anniversary sale dropping coast to coast, at their select retail store outlets. They will be hosting their first ever 50% off “thank you” sale for devout cult brand followers. The event will take place in New York, San Francisco, Berkely, and Los Angeles, as well as on the Upper Playground store website. Peep the details and locations below.


ZEBAK

DATE: January 12 – January 15, 2009

LOCATIONS:
New York – 437 E. 9th Street, NY, NY 10009
San Francisco – 220 Fillmore Street, SF, CA 94117
Berkeley – 2509 Telegraph Avenue, Berkeley, CA 94704
Los Angeles – 125 E. 6th Street, LA, CA 90014

MONSIEUR T. ANNIVERSARY SALE



We've previously mentioned this label a few months back and have taken quite a liking to this skate culture inspired brand created by Quentin T. If you haven't heard of Monsieur T, nows your chance to cop some fresh threads on sale. To commemorate their five years in business, they will be holding a 5 day sale. All hats and apparel are currently 30-50% off. Don't sleep on this opportunity, as the the sale will end this coming Friday, January 16th at midnight PST.

Friday, January 2

HIXSEPT FALL/WINTER 2008/09
"A Diagonal Trip" COLLECTION





Initially born in 1999 by two French graffiti artists Hëx and Hept, Hixsepts motivating force is heavily based in drawing inspiration from the urban environment. The brand aims to promote a sense of social graphic activism, by converging tasteful designs through the artistry of street culture and mixed media.

The designs are original and worthy of a cult following. Let alone the patchwork scarves and graphics are easily interchangeable and unisex friendly. Fellas now you can raid your girls closet without fear...Ladies good luck trying to borrow these digs. You'll have to do it on the sneak tip. Available in extremely limited quantities worldwide. Visit Hixsept to view the Winter 08/09 collection and for a store location nearest you.


Monday, December 22

DIAMOND SUPPLY CO. MYSTERY SURPRISE


Chances are you'll be gifting this mystery surprise for yourself. We know that we would be for this special offer from the good folks at the Diamond Supply Co..

Wednesday, November 26

ADD VARSITY SPIRIT TO YOUR WARDROBE


Our favorite approach when picking street wear is the ability to fuse comfortable function with a dose of non pretentious uptown style. There's nothing better than owning a versatile garment, allowing you to take it from day casual, to night time red carpet. Wouldn't you agree? The varsity jacket is no exception. Believe us, it’s true. One of this falls trends to watch is a revamp of the old classic letterman by the original Comme des Garçons protégé, and Japanese designer Junya Watanabe. Attention to detail is evident from the ribbed collar and use of easy snap buttons, while the use of heavy felt wool is crafted into what still remains to be a distinct blazer. This craftsmanship will cost you though- at a price tag of $1,500 you would think economic hardship would tighten up luxury spending. Apparently that's not the case, as it is already sold out at Bloomingdale's in NYC. We say, Ra! Ra! Let's All! Speeend money!

UPPER PLAYGROUND GOES PREMIUM


We've been avid supporters of the Upper Playground brand since their humble beginnings starting 10 years ago. To celebrate their on going commitment toward innovation and the art community, they will be introducing their new premium cut & sew hoodie collection. Sourced from Italy and constructed of the finest wool, the new DWP Premium line will be a slimmer cut and will feature 4 fabrications of Plaid, Mini Houndstooth, Houndstooth Plaid, and Pinstripe which will be limited to 25 pieces each. The DWP hoodies will retail for $120 each.
For more details be sure to visit Upper Playground.