Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Saturday, June 27


So the time has come that your faithful fam here at Rawthentix to move to a new location. Who would have thought the posts we drop would get love?...Well thank ya'll for that. We're officially up and running on a fully interactive website portal, which will feature a magazine portal as well as our R.A.W. Creative Media Agency for all your production needs.

Now without further due, be sure to now visit us at:

See ya'll their!

Monday, June 15


Hello All,

We'll be taking a temporary break to do some much needed maintenance and upkeep. Alot of good things have happened for us within the last year, and its high time that we are able to share this with you. So we'll be doing a little nip here...a tuck there...

But stay tuned as we will be back in full swing with the latest news as well as a fully interactive lauched website! (Hopefully sooner rather than later). So please check back with us frequently. We won't be totally ghost, as we will pop in periodically to post up any newsworthy goodness that can't just can't go unmentioned.

See ya'll soon!

Monday, June 8


Source: Pop Gloss

We are known periodically for posting up somewhat random drivel.
This is a perfect example of one of these times. Maybe we'll just start by reporting "WTF is this" daily gems. Now you can proudly dust off and pair up that Ushanka (Russian fur cap) with this fabulous new find. We say, "What big feet you have!"

Friday, June 5

An Old World Classic...
With a side of RAW Flavour...

(Alchemia held it down with signature drinks
for over 3 hours)

Things have been so hectic for the last 2 months. Blame it on the fact that there aren't enough damn hours in a day to get everything done. Multiply that by all the different postulates and theorems that have been stewing in our brains, and square that by the erratic weather that we have had so far to call this a wretched summer, leading the RAW collective to develop a cocktail blend of not so friendly flu like symptoms!

Yeah... I guess you could say we've been a little stressed and feeling a bit lethargic, but as they say, "Time stops for no man"...

So we finally presented the Special Sauce opening party for the new Flagship Store in Huntington Village this past May 21st. It absolutely exceeded everyone's expectations. The RAW Creative Group spent over 3 months of planning this party for Sauce, handling all the behind the scenes activities, dealing with the 17 brands and sponsors, music/artist line up, as well as stuffing over 150 gift bags for guests. After about doing 25 of these things, we got restless sitting on the chair, then the floor and back again....we were seriously done! It all worked out for the best though, as the In-Store Mixer and a separate After-party that followed at the Artful Dodger Lounge went on all night long.

(About an hour & a half into the In-Store Mixer...
this is how most people looked)

To read a complete recap of the event visit the:
Special Sauce BLOG HERE.

To view IMAGES of the SAUCE PARTY visit:

Tuesday, May 26


Being avid lovers of the artist Usugrow, we were pleasantly surprised to receive the latest news from the good folks over at Upper Playground about their new partnership with the artist. The new line entitled "Shinganist" derives from the Japanese word "Shingan" (meaning mind's eye), and will be his first clothing line to launch in the U.S. on August 1st.

Shinganist will pull inspiration from underground Japanese lifestyle, as well showcase the works of guest artists and Usugrow himself. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world.

Usugrow started drawing in 1993 for various hardcore metal bands, hip-hop groups, album covers, merchandise, clothing brands, shops, skate companies, whatever. Currently based in Tokyo, Japan his black and white illustrations are one of a kind, combining calligraphy with his drawings. He is inspired by flowers, Buddha statues, album covers, skateboard designs, and music flyers.

Be on the look out- more news and images after the drop date. In the meantime visit the Usugrow site for more details.

Sunday, May 24

Hip Hop & Street Art Exhibition

If there is one thing that we stand behind, it is the belief that true hip hop, street art and the always changing lifestyle subculture community is in a serious need of diversification on a worldwide scale. Fortunately for us, our man Semor shares this same philosophy. He will be paying it forward with an event this coming June 27th. We have teamed up with him along with our other familia Dedicated in helping to spread the universal word of unity and 'Hip Hope', with a one day jam that will be held at the local youth culture center in the district of Altenkirchen, Germany. If you happen to live or will be visiting be sure to show your love and support. For more information feel free to hit us or Semor up.

In the meantime here are a few details:

12:00PM- (WRITING):
Workshop will start off by featuring the TAD Crew and two special writers- Hombre & Pesk. Other artists will include: Jemo, Emok, Leks, Ahorn, Bruz, Virs & Semor.

Diomanges, Westwood Connection, Notah and Cuba 64 will be keeping things in the mix. Music acts LIVE & Direct brought to you by: Huss & Hodn along with Sylabil Spill and O-Flow.


Ummm...what can we say, except the fact that we are late on posting this up. We've been meaning to do this except we were held captive for the last month planning the Special Sauce Huntington Village opening party that dropped last Thursday. What a success. More on that separately. In the meantime we just want to give some serious 'snaps' to the Hellz posse for their support with the Queenz Arrive event and for shouting out your's truly. Thanks for being such great purveyor's of style and rogue class.

More goodness to manifest shortly...In the meantime be sure to visit
"What The Hellz" for the full read and to be in the know.

A few more snaps of love....Thx to Elixabet!

Sunday, May 10


The house of Chanel ceases to amaze us with their inventive ways in order to stay original. They have just released their latest viral promoting their iconic No. 5 fragrance. The short film tells the story of love at first sight. You'll have
to watch in order to fully appreciate. The lead is non other than French actress Audrey Tatou, who will be the latest to play the role of the late Coco Chanel
in an upcoming film biography.

VANS| Birth of Icons Book Drops

For those who live by the heel of Vans, you'll be happy to know that they will be dropping a hardcover collectible book on June 1st. Recognized as a brand staple within skate and street lifestyle culture, they have documented the history of the company now spanning over 40 years, sharing their story of soles from the ground up. Those interested can get their pre-order on now via the Vans website now.

Some video for your mind

Monday, May 4


Seriously...we are sorry for the major lack of posts, as we have been keeping busy and gearing up for some niceness we are going to be dropping for this summer '09. Stay tuned, and be in the know. In the meantime here is a recap of our latest event ventures....

On Saturday, April 25th we hosted the "Urban Vibes" show along with our co-partners Special Sauce with the artist Semor. Thank you to everyone who showed love and made it out! The house was packed and the crowd was live, with sounds provided by our resident DJ Nick Pepe. A special thanks to all our fam who kept things moving- you know who you are!

For those that woke up late- the exhibit will be open to the public and running until May 16th. By request, those interested will be able to purchase the artwork showcased from the exhibition. In the meantime peep the slide below to view some of the work featured.

Otherwise be sure to visit a few snaps provided by Elixabet . More images to follow as soon as we get a hot minute :o)


Friday, April 24


'Cause all the lovely ladies love to get their pre-summer sample sale on, and every man loves to have their queens properly dipped. Get your shop on and support!

Tuesday, April 21

"White Croc"

Fresh and direct from our email inbox to your screen, we recieved the latest releases being served up by the good folks over at Osneaker. It's hard to believe that it has been 20 years since the inception of the Air Max 90 initially spearheaded by the designer Tinker Hatfield. In usual fashion, Nike will be celebrating this momentous occassion, with a few special Air Max designs only available to friends, family & Nike employee's.

Following up to the very recent and limited release of the "Croc" Air Max 90 in the distinct Curry colorway, is the newest design to drop in a neutral White/Mean green-Anthracite. If you do happen to cop a pair for yourself you mine as well wear plastic bags on your feet, or otherwise have the ability to levitate. Only 25 pairs are known to have been made.

The bad news is that they are not a general release to the public. The good news is you can take your chances and get your trigger finger ready to press buy on Osneaker. Be sure to act quickly as there is limited supply.

Wednesday, April 15


What better way to end your work week stress then a little shopping mixed with a few tasty spirits to wet your whistle. Be sure to clear your schedule this Friday evening, April 17th for the BEATS & BREAKS event. Some of your favorite brands will be on board including Cubannie Links, Made Me, Claw$ and Mishka offering select merchandise on sale. Cocktails will be provided by Ciroc, with musicology brought to you by Ni** Sky, Radio Rose, Stealth and Sure Shot.

DATE: Friday, April 17th
TIME: 8pm - 12am
LOCATION: 601 W. 26th Street, 2nd. FL., SUITE M227
RSVP: Email:

Monday, April 13


This past Friday, April 10th we had the priviledge to team up with the talented artist Indie 184 and her first solo all-female street art and graffiti exhibition ""QUEENZ ARRIVE". All we can say was if you weren't their, you truly missed out on a a spectacular night. Along with Special Sauce, Rawthentix was on PR overdrive, and on hand stuffing gift bags provided by some amazing brand sponsors that included: Hellz Bellz, 123 Klan, Queenz Destroy, Metroplastique, Powerhouse Books and so many more to count.

The intimate setting at the McCaig Welles Gallery in Williamsburg packed out within the first hour, as guests had a chance to view the works from some amazing women like the original bad ass (in our opinion) herself Martha Cooper, Fafi, Claw$, Klor, Nina and Indie herself just to name a few. Our resident snapshot heavyweight Elixabet (that's "Red Sonja to us"- sorry girl you have been blessed with your aka) took charge in full paparazzi mode, documenting the evening with legends Henry Chalfant (Style Wars) and Charlie Ahearn (Wild Style). What a treat! We also had the chance to catch up with the always creative L'Amour Supreme and Steve (SB Wear Brand).

At nine o'clock the night was capped off with a his and hers surprise giveaway raffle from Special Sauce. Let's just say those who slept on taking their ticket were crying after. Visit the Sauce blog for details and pics. In all, the event was a success. We can't wait to see what Indie has up her sleeve next. Much respect to all fam that came through for the festivities. Peep a few shots below courtesy of Elixabet.

Otherwise visit the "QUEENZ ARRIVE" LINK for more snaps.

What's inside the bag?...

...with Indie184 & Henry Chalfant

catching up with L'Amour Supreme"

...She's got so much flava'- Martha Cooper

Indie & Charlie Ahearn

Monday, April 6


Okay, so its not our typical witty banter, but its still just as interesting we think. We still like to indulge in the idea that knowledge is never ending. While taking a break and surfing the net we came upon this awesome-ness. Pretty amazing!

The red represents low-energy X-rays, the medium range is green, and the most energetic ones are colored blue. The blue hand-like structure was created by energy emanating from the nebula around they dying star PSR B1509-58.
The red areas are from a neighboring gas cloud called RCW 89. The scene spans 150 light-years which is aproximately light years away. What you see is how it actually looked 17,000 years ago, whith the light now visible to us.

Friday, April 3

UPCOMING EVENT| "Queenz Arrival" Exhibit

Be sure to clear your calendar evening for this upcoming April 10th,
as the Rawthentix group will be teaming up with the multi-talented artist
Indie 184 for her upcoming "Queenz Arrive" exhibition. You don't want to miss out on this event, as it will feature 16 of some of the most promiment graffiti and street artists from around the world. Be sure to come early as lucky guests will be blessed with a gift tote with goodies provided by:

123 Klan, Anatittude, ArtPrimo, Hellz Bellz,Kid Robot, Kweenz Destroy,
Metro Plastique, Powerhouse Books, Rawthentix, Special Sauce,
Superfresh Design, Trashbag Aesthetics, Violette, NYC

If that were'nt enough our fam at Special Sauce will be hosting a his and her gift bag raffle.

Details after the blast...

Wednesday, April 1

TRAILER| Where The Wild Things Are

The rumors of a live-action movie adaption by none other than Spike Jonze for "Where The Wild Things Are" is all true. Originally written by Brooklyn native Maurice Sendak, the picture book was published in 1963 and is regarded today as an American classic in children's literature.

The book tells the story of a young boy named Max getting into mischief one evening in his home. For punishment, his mother sends him to his room without dinner, where it opens up into a magical land of the Wild Things. We're all about living in the land of imagination these days. Those interested mark your calendar as it is set to open in theatres October 16th, 2009. Come with your Goobers and an open mind!

Sunday, March 29


Originally founded in Switzerland back in 1983 under the guidance of Nicolas Hayek, the Swatch brand has become synonymous within the global pop culture community. We remember vividly back in the '80s when these color plastic time pieces made a stir among the art elite and your regular trendsters. Back then you could get your basic Swatch watch for as little as $40. Macy's had rows of cabinets filled with candy-like selections, including the artist collaboration series from such legends as Keith Haring, Vivienne Westwood and Jean-Charles de Castelbajac to name a few.

Fast forward two decades and Swatch makes a comeback with the the release of their upcoming series with the French artist GREMS aka Supermicro. Colorful in design, the creative packaging includes a spray can collectible toy. On April 2nd Swatch in collaboration with GREMS, will launch the new Street Club Watch in Paris, with a street art exhibit and exclusive DJ party. You must RSVP for this party. So if you happen to be abroad, be sure to VIP your way in. For further details visit Swatch.

Source: BKRW

Swatch and Grems Present:
Exhibition & Party - Launch of the Club watch “Street Club”

DATE: April 2nd 2009, 7 pm – 11 pm
LOCATION: The Lazy Dog Galerie- 2 passage Thiere, Paris

* Followed by exclusive DJ Party Night with Grems performing:
La Scène Bastille, 2 rue bis des Taillandiers, Paris


Many of our R.A.W. readers know the fondness we have for Germany. Aside from having some of the illest beats and Bboys, this is just another good reason to add to our ever growing list. For those of us that are domestically bound, we can only hope that this user friendly application will catch on to be a worldwide movement...or at least in New York (hint, hint)

Adidas celebrated the launch of the highly anticipated Urban Art Guide this past March 20th, by hosting a media bash held at Hotel in Berlin, a night club set to officially open its doors this summer 2009. Based out of Berlin, the new mobile art guide is a free download via Itunes for iPhone users. For those that enjoy getting visually stimulated while keeping stride in the urban jungle, art connoisseurs can now have the best of both worlds with a hands on guide using the new application to visit various pieces of art through out the city streets. From known museums and galleries to hidden nooks and corridors, this new guide covers it all.

To learn more and get your FREE Adidas Urban Art Guide visit the iTunes Store. Otherwise take a virtual tour with the short video tutorial below.

Adidas Urban Art Guide

The city is a gallery. The adidas Urban Art Guide is the catalog. When Urban Art entered the scene, art left the galleries. Their characters populate the whole urban landscape. Especially in a young and international city like Berlin they follows us at every turn like a second population. But who captures them, organizes and comments this highly dynamic art which constantly re-invents and erases itself? The adidas Urban Art Guide provides for the art on the street what a catalog provides for art in the galleries - a reliable guide which opens eyes, sharpens the understanding and intensifies the fun in Urban Art.

The Urban Art Guide editorial staff is based in Berlin. The city simply forces us to develop excitement for paintings on walls. And curiosity: Who are these artists, how are they linked, what kind of styles develop? Being that curious the idea of the Urban Art Guide came up. A project is needed that specifically answers questions - right on the spot. The adidas Urban Art Guide sends an article for each artwork that you are standing in front of directly to your iPhone. The article gives information on the artist, the artwork and references.

In close cooperation with Urban Artists but also with classical art historians not only a catalog is created but also an extensive and permanently updated Urban Art archive. The fast-paced and short-lived Urban Art is met with the consistency of the Urban Art Guide articles. Long after artworks have perished from walls, are weathered or wantonly erased, they are still documented on the Urban Art Guide website. The guide doesn't only show the present condition of Urban Art, it also records its history.

The adidas Urban Art Guide counts on interaction in order to meet the fast-paced changes of Urban Art. You have seen a new artwork? Take a picture and send it to the Urban Art Guide. The editorial staff checks it. Because the adidas Urban Art Guide doesn't only react quickly and flexibly, it also counts on maximum reliability - and all-time ready to go.

Friday, March 27


New York based graffiti artist Futura 2000 drops his latest Spring/Summer '09 collection from Futura Laboratories. The season includes the aniticipated "Kate Moss" Tee, available in white via Colette for €70.00 (that's $95 US). We say, you better think twice about how much you really want Kate spread across your chest for that price.

Monday, March 23


Originally used for the end credits of the acclaimed Fully Flared skate video directed by Spike Jonze and Ty Evans, the use of the acoustic driven track "Heaven" by U.N.K.L.E. was used as the inspiration and backdrop to re-edit
a sequence of shots provided by the Lakai Skate team. The end result is pure perfection.

The music video will be released via Itunes and other digital outlets on March 22nd in the UK, and March 24th in North America.


Click to Enlarge

This just in...

We love seasonal sales...and so should you. Keep your closet extra crispy by stocking up the laterst digs available from the Gorilli Concept Store based out of Rotterdam, Netherlands. Act fast as the sale lasts only three days starting this Friday, March 27th through Sunday, March 29th.

Featured brands include: Addict, Fred Perry, Futura Laboratories, Kiks TYO, Levi's, Nom de Guerre, Upper Playground, Darkhorse, Hellz Bellz, Rockers NYC, and much more. Visit the online store at Gorilli to get your shop on...

Sunday, March 22

Theory| Tory Burch
Helmut Lang| Rag & Bone

Its definately time to start thinking about packing away those bulky sweaters and dowdy winter coats. Start the season off by keeping things light on your back and easy on your pocket with some springtime sample sales. Always with a year round supply of bargains on street and designer brands for both the ladies and the gents, Clothingline is dropping the goods from Theory, Tory Burch, Helmut Lang and Rag & Bone for the months of May through June. Visit Clothingline for details, otherwise peep the heat below.

Saturday, May 16th - May 21st
Saturday - Sunday (11am - 5pm)
Monday - Thursday (11am - 7pm)
•Featuring: Spring/Summer Merchandise for women

Sunday, May 31st - Friday, June 5th
Sunday (11am - 5pm)
Monday (10am - 7pm)
Tuesday - Thursday (11am - 7pm)
Friday (10am - 6pm)
•Featuring: Spring/Summer apparel, handbags
and footwear for women

Starts Tuesday, June 9th - Thursday, June 11th
Tuesday - Thursday (10am - 7pm)
•Featuring Spring/Summer Merchandise for
both Men & Women

Friday, March 20

SLAM JAM x PANIC ROOM| Kefiah Project

If you fancy the finer things in life, there's nothing like treating yourself to some luxury goods at an affordable price.

Italian street wear distributor Slam Jam and Panic Room have teamed up to produce a special venture project entitled the Kefia Silk Project. Made of 100% pure silk and crafted entirely by hand in Italy, the intricately patterned scarves are easily unisex and are available in both red and black colorway for 100€ and are packaged in a premium box and sleeper bag.

For details and to place an order visit Slam Jam.

Thursday, March 19

"Something For the Ladies"

(Click to Enlarge)

Thanks to the talented Annie (Cubannie Links) for the drop on this...

Everyone loves a good shopping spree. Its even better with a tasty spirit
in handand an Oh! so fresh mani/pedi- gents are included don't be shy, otherwise spend a day with your lady love and treat her! MISS, VALLEY
and THE GOODS! present a weekend of shopping and pampering with the upcoming event "Something for the Ladies". This looks like a nice low key day...yours truly just might hit this one up if I have some time. Anyone with me?

Lady Loch Ne$$

For details peep the heat below:

Date: Saturday, MARCH 21st. thru Sunday, MARCH 22nd.
TIME: 12pm - 8pm
Location: VALLEY

Brands Featured:

Monday, March 16


Based out of Stolkhom, Sweden this 5 years young brand is not only known for having a creative flair for denim, but being able to maintain their collections at an attractive price. Having mentioned the appeal of Cheap Monday some time ago, we are happy to report the CM pop-up shop opening tomorow at the new Inven.tory store located on Lafayette. Assuming that you already RSVP and you really can't wait 24 hours, Cheap Monday will also be hosting a party tonight from 7pm - 10pm to celebrate their fifth tour stop (and first time in the US), as well as their customized shredded jeans (limited to 50 pairs). Now go and get your cheap on. More information after some thrifty behavior...

237 Lafayette between Prince and Spring

12pm to 8pm Monday to Saturday
11am to 7pm Sunday

Sunday, March 15


Continuing on the tradition of street art through guerilla tactics, the always provocative INSA drops his latest works rooftop side in London with his staple legs and heels trademark.

We likey, likey...

Friday, March 13


Our philosophy is based on the idea that creative progress reinforced by network building is the key to success. The warm weather is starting to pop off, and we're taking full advantage. We kept things sweet this past Wednesday with the RARE Remix event. We teamed up with the multi-talented celebrity stylist Ruth Roche, and her RARE STUDIO team in Tribeca, to celebrate the anticipated launch of their Pureology Color Bar.

Supported by Rawthentix own rare groove selector DJ Nick Pepe and a crowd of media and select tastemakers the night was a success. Tasty bites and sparkling spirits were provided by Macao, with additional gift bag sponsorship by: Yours Truly Brand, Redken, Nancy Elle Wellness, Tribeca Beauty Spa, and Lucky (feat. the April cover with Jessica Szohr styled by Ruth).

There are to many to mention but much thanks to a few of the following:
Tee (Trashbag Aesthetics), Indie (Kweenz Destroy) and Carrie (Turner PR) for representing, Wendy (Nitrolicious), and Sara (Farpitz), for their write-ups.

For an inside look of the event be sure to visit:

(Photos by Elizabeth Sagarin)

In the meantime a few images for your mind.


'Cause everybody loves a sample sale...
This just in from our good peoples over at Burton. If you happen to be in Vernon, NJ today or tommorow be sure to hit up the Spring/Summer Sample Sale by Burton for both the gents and ladies.

Here are the details:

We got the box set up, BBQ going and have tickets to ride!!!!
LOCATION: Burton Showroom- MT. CREEK
DATE: March 13th (10AM to 8PM), MARCH 14th (10AM-4PM)

For More Info: (973)823-0600