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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Showing posts with label Ladies Threads. Show all posts
Showing posts with label Ladies Threads. Show all posts

Tuesday, May 26

UPPER PLAYGROUND TO LAUNCH|
"SHINGANIST" by USUGROW




Being avid lovers of the artist Usugrow, we were pleasantly surprised to receive the latest news from the good folks over at Upper Playground about their new partnership with the artist. The new line entitled "Shinganist" derives from the Japanese word "Shingan" (meaning mind's eye), and will be his first clothing line to launch in the U.S. on August 1st.

Shinganist will pull inspiration from underground Japanese lifestyle, as well showcase the works of guest artists and Usugrow himself. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world.

Usugrow started drawing in 1993 for various hardcore metal bands, hip-hop groups, album covers, merchandise, clothing brands, shops, skate companies, whatever. Currently based in Tokyo, Japan his black and white illustrations are one of a kind, combining calligraphy with his drawings. He is inspired by flowers, Buddha statues, album covers, skateboard designs, and music flyers.

Be on the look out- more news and images after the drop date. In the meantime visit the Usugrow site for more details.

Friday, April 24

TRUE WOMENS Presents:
HELLZ SAMPLE SALE



'Cause all the lovely ladies love to get their pre-summer sample sale on, and every man loves to have their queens properly dipped. Get your shop on and support!

Monday, March 23

SEASONAL SALE| GORILLI "Monster Sale"


Click to Enlarge


This just in...

We love seasonal sales...and so should you. Keep your closet extra crispy by stocking up the laterst digs available from the Gorilli Concept Store based out of Rotterdam, Netherlands. Act fast as the sale lasts only three days starting this Friday, March 27th through Sunday, March 29th.

Featured brands include: Addict, Fred Perry, Futura Laboratories, Kiks TYO, Levi's, Nom de Guerre, Upper Playground, Darkhorse, Hellz Bellz, Rockers NYC, and much more. Visit the online store at Gorilli to get your shop on...

Sunday, March 22

UPCOMING SAMPLE SALES:
Theory| Tory Burch
Helmut Lang| Rag & Bone

Its definately time to start thinking about packing away those bulky sweaters and dowdy winter coats. Start the season off by keeping things light on your back and easy on your pocket with some springtime sample sales. Always with a year round supply of bargains on street and designer brands for both the ladies and the gents, Clothingline is dropping the goods from Theory, Tory Burch, Helmut Lang and Rag & Bone for the months of May through June. Visit Clothingline for details, otherwise peep the heat below.



Saturday, May 16th - May 21st
Saturday - Sunday (11am - 5pm)
Monday - Thursday (11am - 7pm)
•Featuring: Spring/Summer Merchandise for women



Sunday, May 31st - Friday, June 5th
Sunday (11am - 5pm)
Monday (10am - 7pm)
Tuesday - Thursday (11am - 7pm)
Friday (10am - 6pm)
•Featuring: Spring/Summer apparel, handbags
and footwear for women




Starts Tuesday, June 9th - Thursday, June 11th
Tuesday - Thursday (10am - 7pm)
•Featuring Spring/Summer Merchandise for
both Men & Women

Thursday, March 19

UPCOMING EVENT:
"Something For the Ladies"


(Click to Enlarge)

Thanks to the talented Annie (Cubannie Links) for the drop on this...

Everyone loves a good shopping spree. Its even better with a tasty spirit
in handand an Oh! so fresh mani/pedi- gents are included don't be shy, otherwise spend a day with your lady love and treat her! MISS, VALLEY
and THE GOODS! present a weekend of shopping and pampering with the upcoming event "Something for the Ladies". This looks like a nice low key day...yours truly just might hit this one up if I have some time. Anyone with me?


Lady Loch Ne$$


For details peep the heat below:

Date: Saturday, MARCH 21st. thru Sunday, MARCH 22nd.
TIME: 12pm - 8pm
Location: VALLEY
Address: 48 ORCHARD STREET NYC

Brands Featured:
CUBANNIE LINKS, THE GOODS!, FUNKY FANNY'S VINTAGE,
PRINCESS OF THE POSSE, OFFICE TRAMP, COVET,
DIRTY LIBRARIAN & TOOFLY

Monday, March 16

IT DOESN"T GET BETTER THAN CHEAP MONDAY



Based out of Stolkhom, Sweden this 5 years young brand is not only known for having a creative flair for denim, but being able to maintain their collections at an attractive price. Having mentioned the appeal of Cheap Monday some time ago, we are happy to report the CM pop-up shop opening tomorow at the new Inven.tory store located on Lafayette. Assuming that you already RSVP and you really can't wait 24 hours, Cheap Monday will also be hosting a party tonight from 7pm - 10pm to celebrate their fifth tour stop (and first time in the US), as well as their customized shredded jeans (limited to 50 pairs). Now go and get your cheap on. More information after some thrifty behavior...


Inven.tory
237 Lafayette between Prince and Spring

Hours:
12pm to 8pm Monday to Saturday
11am to 7pm Sunday

Monday, March 9

HELLZ x STUSSY Present:
"Ladies First" Capsule Collection & Party



Okay, so we realize that we have gone Hellz happy this week...but van you blame us?

The anticipated release of the Hellz x Stussy limited edition capsule rightfully entitled "Ladies First", officially dropped this past Saturday. After hearing and seeing this a few months back, we knew that this would be one to watch. The collection consists of three distinct t-shirt designs (one with rude boy inspired suspenders), a short sleeve hoodie, jacket with the words "Ladies First" across the back, with matching cropped pants and a tote bag. Best of all the prices are amazing, ranging from about $24-$60. You can't beat that!

We deliberately didn't post up anything knowing that legit images wouldn't become available until the final days. After all, we don't want to tease and keep you hungry when we can just give you the whole steak! In celebrating this momentous occasion Hellz x Stussy will be hosting a blow out affair this coming Tuesday, March 10th from 9pm to 2am at the Ecco Ultra Lounge in LA. We won't be their, but you might. Our loss is your gain. Dance the night away and show your support.

Available at Stussy Chapter stores and other premium streetwear retailers. Be sure to visit Sauce for the good word (hint, hint). In the meantime peep the nice, nice below.




Sunday, March 8

HELLZ BELLZ| | "Culture Clash" Collection
Spring 2009 Delivery I



Okay I realize that yours truly has been a little behind in rocking out the posts. I've been trying to multi-task about 5 different things at once, including building the womens line at Special Sauce, and getting my hustle on with PR projects I got simmering in the kitchen. I need a clone of myself that I can give daily tasks to.

In the midst of all my confusion I realized that I didn't have the chance to drop the Spring 2009 collection from Hellz Bellz. I know, I know- I'm seriously about two weeks late on this new, but so be it. If I can redeem myself to you all (and in my defense) I did drop the good word with a SNEAK PEAK back in January. Ha! ha! so there...How you like them apples!

Anyhow on with the show....

The newest release to drop from Hellz is rightfully entitled "Culture Clash". Known for her edgy style, designer Lanie Alabanza once again brings a true punch of diversity with a bitch slap full of color! The Spring '09 collection will start with Delivery I to select retailers, which of course will include Sauce (Don't worry, I got you ladies!).

The line features a fusion of versatile cut and sew pieces including a zebra mesh jacket w/ contrast red lining (which I previously previewed), brushed french terry hoodie, the anticipated acid wash denim jacket with iconic broken bottle embroidered artwork on the back, as well as a variety of new graphic tees (my favorite being the Coco x Hellz), tank top and multi-colored leggings. What do you think? Let us know. In the meantime peep the delicious-ne$$. Visit Hellz to view the full collection. Be sure to take a peak at some tasty bits below.

Lady Loch Ne$$ :)





Monday, March 2

SOIFFER|HASKIN x SALATORE FERRAGAMO SALE




If you don't know, be sure that you get familiar with SOIFFER|HASKIN. Since 1982 this company has been organizing some of the finest private sales
for high end goods and retailers. Lucky for you they have gotten together with Italian luxury brand Salvatore Ferragamo for their latest private sale.
We swear by Ferragano, don't you? There's nothing like some good old fashion quality at its finest.

The sale includes Women’s & Men’s Shoes, Leather Goods, Ready to Wear
& Accessories up to a staggering 80% Off Retail Price. You now have 2 days left, so get to it and treat yourself to something nice!

Dates:
February 28th. to March 3rd. (9am to 6:30pm)
March 4th. (9:00am to 5:00pm)

Location:
Soiffer Haskin
317 West 33rd Street, NYC
For more information call: (718) 747-1656

**Be sure to bring your Photo ID to enter the building
**Credit Cards Only/ All sales are final.

Sunday, March 1

C'est La Vie x Elle Bon Claire
Weekend Warriors Presents:
"GLAMOUR & CLIPS"



Many thanks to the always on point Briana Slape for keeping us on the West Coast grind. Be sure to keep yourselves in the know with her staple clothing brand Weekend Warriors created with co-designer and partner at large
Desiree Finley. Be sure to catch the heat as they have just released their Spring 2009 line of new t-shirt designs entitled "Project Mayhem". To learn more visit Weekend Warriors.

In the meantime if you happen to be in or near LA, join them along with
C'est La Vie Elle Bon Claire and other sponsors for a stripped down evening
of cheeky goodness and delight.

Here's what their bringing you:

Raffled giveaways throughout the night provided by:

Weekend Warriors
C’est La Vie
NailsDid
Miss Wax
Rif LA
HER Nails


Event starts Monday, March 9th
Doors open @ 9pm | $10 admission

Little Temple
4519 Santa Monica Blvd
Los Angeles, CA 90029
Music: DJ Sean G & DJ Kiilu Grand

Monday, February 16

NYC SAMPLE SALES:
FEBRUARY to MARCH



We're all about trying to stretch the mighty dollar. That's why we're able to floss regularly by making a b-line to the always pocket friendly sales over at our favorite sample sale spot Clothingline in NYC on 36th street. Unisex friendly fashions, the upcoming line up looks promising especially the upcoming one with Soho 119.







FEBRUARY 23-24
2 day Blowout Sale for Women

Free People - from $4 - $40
Edit - further reduced prices
Milly - from $39 - 109
Design History - $15, 2 for $25, 3 for $30
Gustto - limited selection



WEEK OF MARCH 2
Kenneth Cole for Men & Women


All clothing, footwear & accessories






WEEK OF MARCH 9
Soho 119 sample sale for Women & Men


Featuring assorted merchandise from designers including:
Just Cavalli, Betsey Johnson, Diesel, MaxMara, Robert Rodriguez,
Moschino Cheap & Chic, French Connection, Calvin Klein Collection,
Fred Perry and many more.



WEEK OF MARCH 30
Vera Wang Lavender sample sale for Women


tops, blouses, sweaters
shorts, skirts, pants
day, cocktail and evening dresses
and much more

Wednesday, February 11

C. NEEEON Presents:
"SUNDAY TASTE" COLLECTION S/S09



Designers: Clara Kraetsch|Doreen Schulz

Its always a treat when we here at Rawthentix have the chance to introduce designers that are a little off the beaten path. You may not be familiar with the
c. neeon brand (we were happily introduced to it 3 years back on a vacation and shopping stint in Berlin), but keep your eyes peeled for this up and coming Berlin based line.

The designers Clara Kraetsch and Doreen Schulz met while attending the Kunsthochschule Berlin College in 2001, where in 2004 they would produce their first collection entitled 'Daydream Collection". Designing for both womens and menswear, the art based label is known for its use of bold color, geometric prints and unusual cuts. Since its introduction, c. neoon has managed to build quite the cult following among the European and Asian markets, by producing notable collaborative projects with UK based Topshop, Nylon, and selling collage artwork with the Lumus art collectors.

The C. Neeon S/S 2009 collection deliciously entitled "Sunday Taste" is striking, seemingly with much more emphasis on ladies garments. Though bold in color choice, the pieces are no fuss, easily light and wearable, with a hint of playfulness. Perfect for that sunlit breezy day. To view the current collection and store list visit c. neeon. In the meantime peep a few of the images below.
Stay tuned as we will drop the c. neeon A/W 2009 collection in a hot minute- or two.




Source: The Coveted

Saturday, February 7

INSA x VALENTINE'S DAY RELEASE




What says "I Heart You" better than flowers and chocolate than a festive holiday tee...

INSA turns up the heat for your Valentine's Day with a special edition release
t-shirt. They are available in 3 colorways of white, red, and grey, for both the gents and lovely ladies. Visit Insaland for details and to place your order of love.

Wednesday, January 28

SNEAK PEAK:
HELLZ BELLZ SPRING 2009



Back in October Zebak and I made a visit to the Foundation showroom to view the Spring 2009 line for Hellz Bellz. You'll be delighted to know that this collection is eyeful of smashing delights. I would probably have to say this is one of the strongest collections that creator/designer Lanie Alabanza has put out to date! You'll be tickled to know that yours truly has placed a considerable order for the ladies eager to rock these threads. They will become available at Special Sauce. Stay tuned...come see me and say hello!

I have been wanting to bring our female readers the news but of course had to hold back...until now. I got a news update in my email from BKRW. They have just reported that Hellz will be showing their Spring/Summer '09 line for the first time in Paris during fashion week at the "Who's Next" Tradeshow.

If you do happen to be in this part of town you can visit Hellz between 1/29-2/1, by putting in an email request with Jino (jino@hellz-bellz.com).



What really caught my eye were some of the images from the new upcoming line, primarily the "Coco x Hellz" tshirt. The design is an obvious tribute to the iconic Coco Chanel. It is safe to say that this will be one of the lines major draw and features. I predict it will become one of the collections best sellers as well. Black gloves dripping in pearls...what more could a girl ask for? Take a peak at the image below for some additional styles that will become available within the next few months (just hold a magnifying glass up to your monitor)-ha!ha! Don't worry we'll be dropping more niceness faster than you can say, "Spring is almost here"...

In the meantime, stay thrifty & eternally savvy.

Lady Loch Ne$$

Monday, January 12

UPCOMING UPPER PLAYGROUND "THANK YOU" SALE



After the holiday scream the remaining winter months are quiet for both clothing brands and retailers. The month of January is used to downsize on the remaining stock pile of merchandise left over. Fortunately this is a bonus for the shopper looking for some serious bargain spending.

Take advantage of Upper Playgrounds upcoming 10th Anniversary sale dropping coast to coast, at their select retail store outlets. They will be hosting their first ever 50% off “thank you” sale for devout cult brand followers. The event will take place in New York, San Francisco, Berkely, and Los Angeles, as well as on the Upper Playground store website. Peep the details and locations below.


ZEBAK

DATE: January 12 – January 15, 2009

LOCATIONS:
New York – 437 E. 9th Street, NY, NY 10009
San Francisco – 220 Fillmore Street, SF, CA 94117
Berkeley – 2509 Telegraph Avenue, Berkeley, CA 94704
Los Angeles – 125 E. 6th Street, LA, CA 90014

Sunday, December 21

ETSY FIND INSPIRED CHANEL JACKET




I'm not in the habit of posting up flossified eye candy finds that I would normally divulge in for myself, but there is only one of these available, and it doesn't come in my size. My loss unfortunate loss is your gain. Peep this faux-luxicous oversized Chanel inspired bomber jacket. This is divine and perfect for the lovely lady always on the cutting edge of coolness. Currently available through the seller NStyleVintage. HAPPY BIDDING!



Measurements

Bust: 50"

Waist: 30-40"

Lenght: 26"
(from shoulder to hem)

Slv Lenght: 22.5"

Condition: Excellent Vintage

Thursday, December 11

HELLZ BELLZ x BORN BAD
HOLIDAY 2008 COLLECTION




Yesterday was another busy day for the RAW team. Along with the opening of the newest Special Sauce boutique, we've been keeping busy working on a variety of projects to drop in the near future and for the '09. Sorry, mum’s the word for now. With much on my mind, I woke up to early to comprehend, let alone my eyes were nearly closed when getting dressed. Of course the weather was dismal and I had to carry around the damn umbrella. I'm not in the habit of carrying anything unnecessary. My prime objective was to hit up all the showroom appointments that I obligated myself to, while all the while keeping track of time. By the time I hit the Foundation I was blazing hot, and my hair was humidity ridden. The weather as of late has been completely out of whack, don't you think? Anyway, I met up with the always pleasant and chill Ms. Julie to view the Hellz Bellz Summer collection. More on that after the jump!


In the meantime I offer you the latest images from the anticipated Holiday collection, entitled "Born Bad". All I can say is bravo! This collection is going to be keeping ladies properly flossed for the winter months. You can rest easy in knowing that Sauce will be serving it up hot and fresh, very shortly.

Here is what the Hellz press release describes the collection's inspiration based upon:

Inspired by the infamous Vaudeville actress, and sexual liberator, Mae West, our Holiday collection represents for the ”Born Bad” femme fatale. With West’s racy quotes which sprang, tough-dame style from the side of her mouth, she’s been firmly stamped as the personification of Hellz through her story of survival, persistence, independence and unshakable self-esteem. In her life which ended in 1980, at the age of 87, she became both an icon and pioneer for both men and women everywhere.

The collection comes full force with our ”Born Bad” style showcasing key items such as the No Frontin’ stadium jacket, Night Stalker doleman top, Grotesk skinny jeans and much more… in all its madness, it’s very Hellz!! Our Holiday 2008 “Born Bad” Collection is available in stores now!!! You can visit our shop list for our online stores and/or to find a store nearest you.

ONE,

Lady Loch Ness





Wednesday, December 3

LADIES FIRST WITH BURTON


The image of the Burton has extended its slope down to the streets. Known for being a premium snowboard and street wear, they have put forth great effort in bringing brand visibility to now include fashion trend-sters. Judging by their recent collaborative projects that include the Nylon x Burton mixer and gift giveaway, they are well on their way toward gaining a whole new fan base not necessarily snowboard bound. We say, fresh gear, free booze, and freebies for the ladies? Something tells us your going to be hitting this one up again. See you after the drop.