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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Showing posts with label Events/ Parties. Show all posts
Showing posts with label Events/ Parties. Show all posts

Sunday, May 24

SNAPS & LOVE TO HELLZ



Ummm...what can we say, except the fact that we are late on posting this up. We've been meaning to do this except we were held captive for the last month planning the Special Sauce Huntington Village opening party that dropped last Thursday. What a success. More on that separately. In the meantime we just want to give some serious 'snaps' to the Hellz posse for their support with the Queenz Arrive event and for shouting out your's truly. Thanks for being such great purveyor's of style and rogue class.

More goodness to manifest shortly...In the meantime be sure to visit
"What The Hellz" for the full read and to be in the know.


A few more snaps of love....Thx to Elixabet!

Monday, May 4

URBAN VIBES EXHIBIT A SMASH HIT!




Seriously...we are sorry for the major lack of posts, as we have been keeping busy and gearing up for some niceness we are going to be dropping for this summer '09. Stay tuned, and be in the know. In the meantime here is a recap of our latest event ventures....

On Saturday, April 25th we hosted the "Urban Vibes" show along with our co-partners Special Sauce with the artist Semor. Thank you to everyone who showed love and made it out! The house was packed and the crowd was live, with sounds provided by our resident DJ Nick Pepe. A special thanks to all our fam who kept things moving- you know who you are!

For those that woke up late- the exhibit will be open to the public and running until May 16th. By request, those interested will be able to purchase the artwork showcased from the exhibition. In the meantime peep the slide below to view some of the work featured.

Otherwise be sure to visit a few snaps provided by Elixabet . More images to follow as soon as we get a hot minute :o)


TO VIEW EVENT IMAGES VISIT: "URBAN VIBES"


Wednesday, April 15

COMING UP| ***BEATS & BRANDS***



What better way to end your work week stress then a little shopping mixed with a few tasty spirits to wet your whistle. Be sure to clear your schedule this Friday evening, April 17th for the BEATS & BREAKS event. Some of your favorite brands will be on board including Cubannie Links, Made Me, Claw$ and Mishka offering select merchandise on sale. Cocktails will be provided by Ciroc, with musicology brought to you by Ni** Sky, Radio Rose, Stealth and Sure Shot.

DATE: Friday, April 17th
TIME: 8pm - 12am
LOCATION: 601 W. 26th Street, 2nd. FL., SUITE M227
RSVP: Email: events@nastyonesnyc.com

Monday, April 13

THE QUEENZ HAVE ARRIVED



This past Friday, April 10th we had the priviledge to team up with the talented artist Indie 184 and her first solo all-female street art and graffiti exhibition ""QUEENZ ARRIVE". All we can say was if you weren't their, you truly missed out on a a spectacular night. Along with Special Sauce, Rawthentix was on PR overdrive, and on hand stuffing gift bags provided by some amazing brand sponsors that included: Hellz Bellz, 123 Klan, Queenz Destroy, Metroplastique, Powerhouse Books and so many more to count.

The intimate setting at the McCaig Welles Gallery in Williamsburg packed out within the first hour, as guests had a chance to view the works from some amazing women like the original bad ass (in our opinion) herself Martha Cooper, Fafi, Claw$, Klor, Nina and Indie herself just to name a few. Our resident snapshot heavyweight Elixabet (that's "Red Sonja to us"- sorry girl you have been blessed with your aka) took charge in full paparazzi mode, documenting the evening with legends Henry Chalfant (Style Wars) and Charlie Ahearn (Wild Style). What a treat! We also had the chance to catch up with the always creative L'Amour Supreme and Steve (SB Wear Brand).

At nine o'clock the night was capped off with a his and hers surprise giveaway raffle from Special Sauce. Let's just say those who slept on taking their ticket were crying after. Visit the Sauce blog for details and pics. In all, the event was a success. We can't wait to see what Indie has up her sleeve next. Much respect to all fam that came through for the festivities. Peep a few shots below courtesy of Elixabet.


Otherwise visit the "QUEENZ ARRIVE" LINK for more snaps.



What's inside the bag?...



...with Indie184 & Henry Chalfant



catching up with L'Amour Supreme"



...She's got so much flava'- Martha Cooper



Indie & Charlie Ahearn

Friday, April 3

UPCOMING EVENT| "Queenz Arrival" Exhibit



Be sure to clear your calendar evening for this upcoming April 10th,
as the Rawthentix group will be teaming up with the multi-talented artist
Indie 184 for her upcoming "Queenz Arrive" exhibition. You don't want to miss out on this event, as it will feature 16 of some of the most promiment graffiti and street artists from around the world. Be sure to come early as lucky guests will be blessed with a gift tote with goodies provided by:

123 Klan, Anatittude, ArtPrimo, Hellz Bellz,Kid Robot, Kweenz Destroy,
Metro Plastique, Powerhouse Books, Rawthentix, Special Sauce,
Superfresh Design, Trashbag Aesthetics, Violette, NYC

If that were'nt enough our fam at Special Sauce will be hosting a his and her gift bag raffle.

Details after the blast...

Sunday, March 29

SWATCH | GREMS LAUNCH
"STREET CLUB" WATCH



Originally founded in Switzerland back in 1983 under the guidance of Nicolas Hayek, the Swatch brand has become synonymous within the global pop culture community. We remember vividly back in the '80s when these color plastic time pieces made a stir among the art elite and your regular trendsters. Back then you could get your basic Swatch watch for as little as $40. Macy's had rows of cabinets filled with candy-like selections, including the artist collaboration series from such legends as Keith Haring, Vivienne Westwood and Jean-Charles de Castelbajac to name a few.

Fast forward two decades and Swatch makes a comeback with the the release of their upcoming series with the French artist GREMS aka Supermicro. Colorful in design, the creative packaging includes a spray can collectible toy. On April 2nd Swatch in collaboration with GREMS, will launch the new Street Club Watch in Paris, with a street art exhibit and exclusive DJ party. You must RSVP for this party. So if you happen to be abroad, be sure to VIP your way in. For further details visit Swatch.



Source: BKRW


Swatch and Grems Present:
Exhibition & Party - Launch of the Club watch “Street Club”

DATE: April 2nd 2009, 7 pm – 11 pm
LOCATION: The Lazy Dog Galerie- 2 passage Thiere, Paris

* Followed by exclusive DJ Party Night with Grems performing:
La Scène Bastille, 2 rue bis des Taillandiers, Paris

Thursday, March 19

UPCOMING EVENT:
"Something For the Ladies"


(Click to Enlarge)

Thanks to the talented Annie (Cubannie Links) for the drop on this...

Everyone loves a good shopping spree. Its even better with a tasty spirit
in handand an Oh! so fresh mani/pedi- gents are included don't be shy, otherwise spend a day with your lady love and treat her! MISS, VALLEY
and THE GOODS! present a weekend of shopping and pampering with the upcoming event "Something for the Ladies". This looks like a nice low key day...yours truly just might hit this one up if I have some time. Anyone with me?


Lady Loch Ne$$


For details peep the heat below:

Date: Saturday, MARCH 21st. thru Sunday, MARCH 22nd.
TIME: 12pm - 8pm
Location: VALLEY
Address: 48 ORCHARD STREET NYC

Brands Featured:
CUBANNIE LINKS, THE GOODS!, FUNKY FANNY'S VINTAGE,
PRINCESS OF THE POSSE, OFFICE TRAMP, COVET,
DIRTY LIBRARIAN & TOOFLY

Monday, March 16

IT DOESN"T GET BETTER THAN CHEAP MONDAY



Based out of Stolkhom, Sweden this 5 years young brand is not only known for having a creative flair for denim, but being able to maintain their collections at an attractive price. Having mentioned the appeal of Cheap Monday some time ago, we are happy to report the CM pop-up shop opening tomorow at the new Inven.tory store located on Lafayette. Assuming that you already RSVP and you really can't wait 24 hours, Cheap Monday will also be hosting a party tonight from 7pm - 10pm to celebrate their fifth tour stop (and first time in the US), as well as their customized shredded jeans (limited to 50 pairs). Now go and get your cheap on. More information after some thrifty behavior...


Inven.tory
237 Lafayette between Prince and Spring

Hours:
12pm to 8pm Monday to Saturday
11am to 7pm Sunday

Friday, March 13

RARE STUDIO IN TRIBECA| COLOR REMIX EVENT



Our philosophy is based on the idea that creative progress reinforced by network building is the key to success. The warm weather is starting to pop off, and we're taking full advantage. We kept things sweet this past Wednesday with the RARE Remix event. We teamed up with the multi-talented celebrity stylist Ruth Roche, and her RARE STUDIO team in Tribeca, to celebrate the anticipated launch of their Pureology Color Bar.

Supported by Rawthentix own rare groove selector DJ Nick Pepe and a crowd of media and select tastemakers the night was a success. Tasty bites and sparkling spirits were provided by Macao, with additional gift bag sponsorship by: Yours Truly Brand, Redken, Nancy Elle Wellness, Tribeca Beauty Spa, and Lucky (feat. the April cover with Jessica Szohr styled by Ruth).

There are to many to mention but much thanks to a few of the following:
Tee (Trashbag Aesthetics), Indie (Kweenz Destroy) and Carrie (Turner PR) for representing, Wendy (Nitrolicious), and Sara (Farpitz), for their write-ups.

For an inside look of the event be sure to visit:
RAW CREATIVE PR GROUP| RARE REMIX PHOTO GALLERY SITE

(Photos by Elizabeth Sagarin)

In the meantime a few images for your mind.



Monday, March 9

HELLZ x STUSSY Present:
"Ladies First" Capsule Collection & Party



Okay, so we realize that we have gone Hellz happy this week...but van you blame us?

The anticipated release of the Hellz x Stussy limited edition capsule rightfully entitled "Ladies First", officially dropped this past Saturday. After hearing and seeing this a few months back, we knew that this would be one to watch. The collection consists of three distinct t-shirt designs (one with rude boy inspired suspenders), a short sleeve hoodie, jacket with the words "Ladies First" across the back, with matching cropped pants and a tote bag. Best of all the prices are amazing, ranging from about $24-$60. You can't beat that!

We deliberately didn't post up anything knowing that legit images wouldn't become available until the final days. After all, we don't want to tease and keep you hungry when we can just give you the whole steak! In celebrating this momentous occasion Hellz x Stussy will be hosting a blow out affair this coming Tuesday, March 10th from 9pm to 2am at the Ecco Ultra Lounge in LA. We won't be their, but you might. Our loss is your gain. Dance the night away and show your support.

Available at Stussy Chapter stores and other premium streetwear retailers. Be sure to visit Sauce for the good word (hint, hint). In the meantime peep the nice, nice below.




Sunday, March 8

DRIVE IN STUDIOS | Pro-8 Air Event



Playing a bit of catch up on our news and projects...

One of the latest PR events that Rawthentix/R.A.W. Creative Group was a part of, took place on February 26th at the renownd Drive In photography studio. The evenings focus featured the latest battery generator technology available to photographers called PRO-8 Air.

We won't even begin nor attempt to explain the complexity of this digital techo-babble, except to say the precision and lightening speed capabilities to freeze frame our dancers was out of this world. We teamed up with the good folks over at Drive-In to a provide a portion of the evenings entertainment festivities, which included food, drink and a female boxing match exhibition we're still scratching our heads trying to figure out. Nothing like witnessing two women throw down and slug it out. Thanks to all our F.A.M. who held it down- Wonder, Zero, Bam La Roc, Super Freeze, Dredel, Leo, Scuba, Static and B-Girl Smiles (Ney, Ney). Additional props to Resource Magazine for the press coverage on their blog.

For an inside look, visit:
RAW CREATIVE PR GROUP| DRIVE-IN Studios GALLERY SITE

Photos by Elizabeth Sagarin

NIKE iD|ROYALE DESIGN TOURNAMENT



For those of you that have a passion for sneaker design, now is your chance to bring your creativity to the table. Nike Sportswear has officially launched their Nike iD Royal Tournament. The event set up will consist of an in-store East vs. West Coast style competition, starting off with 2 divisions.

The first round will start off with a total of thirty-two competitors from each coast consisting of 16 invited local VIPs and 16 winners from Open Enrollment (8 from New York and 8 from Los Angeles). The fifth and final round will take place at 5:00pm (EST) on April 11th, 2009 at the Nike iD store in New York City, where the remaining Open Enrollment winners from each coast will go head-to-head with the remaining winner from the VIP divisions.

The Grand Prize winner will receive a $1,000 NIKE shopping spree, and a custom-made pair of Bespoke shoes. If you think you have what it takes to earn the royale title to be number one, head over to 21 Mercer Street (NYC) or The Montalban (LA) and register by March 10th. For complete rule and contest details visit the Nike site.



The final showdown will take place at the NikeiD Showroom
on April 11th @ 5:00pm
Location| 21 Mercer in SoHo, between Grand and Howard

Sunday, March 1

C'est La Vie x Elle Bon Claire
Weekend Warriors Presents:
"GLAMOUR & CLIPS"



Many thanks to the always on point Briana Slape for keeping us on the West Coast grind. Be sure to keep yourselves in the know with her staple clothing brand Weekend Warriors created with co-designer and partner at large
Desiree Finley. Be sure to catch the heat as they have just released their Spring 2009 line of new t-shirt designs entitled "Project Mayhem". To learn more visit Weekend Warriors.

In the meantime if you happen to be in or near LA, join them along with
C'est La Vie Elle Bon Claire and other sponsors for a stripped down evening
of cheeky goodness and delight.

Here's what their bringing you:

Raffled giveaways throughout the night provided by:

Weekend Warriors
C’est La Vie
NailsDid
Miss Wax
Rif LA
HER Nails


Event starts Monday, March 9th
Doors open @ 9pm | $10 admission

Little Temple
4519 Santa Monica Blvd
Los Angeles, CA 90029
Music: DJ Sean G & DJ Kiilu Grand

Monday, February 23

TOKI DOKI EXTRAVAGANZA:
"Be@rbrick Release |
SOHO Capsule Store Opening"

The power of Toki Doki is undeniable. Whether you want to admit it or not, those little vinyl collectible toys, candy colored and apparel are irresistible. Let's not forget about the bags- they go with practically everything in your wardrobe!


Tokidoki Be@rbrick II Release Party
Royal/T
Saturday, February 28th (2pm-5pm)
8910 Washington Blvd.
Culver City, CA. 20323

Aside from this week being my birthday week (Yes! I celebrate all week- and its well deserved- thank you!) Be sure to mingle and celebrate the second TokiDoki x Bearbrick release at Royal T in Culver City, CA. this Saturday, February 28th with designer Simone Legno. He will be at the release doing signings from 2pm-5pm. Feel free to pick up something sweet for me (smiles).

...and if that wasn't enough for you...


NYC tokidoki Capsule Store Grand Opening
Toki Doki
Saturday, March 7th (1pm-4pm)
176 Spring Street
New York, 10012

You will now be able to get your full Toki Doki shop on, coming Saturday, March 7th at the grand opening of the SOHO capsule store. Once again, Mr. Legno will be meet and greet with the masses from 1pm-4pm. We'll be here for sure. See you after the champagne pop!

Saturday, February 21

SNEAKERCON



Sneaker Con is a Buy/Sell/Trade sneaker and apparel convention. Set to make their debut this coming March 1st., attendee's will have access to thirty vendors providing the latest in sneaker wear. Save the date.

Event Date:
Sunday, March 1st, 2009 12-7PM

Event Location:
Time Square Arts Center
669 8th Avenue
Between W. 42nd and W. 43rd St.
Times Square, New York

Contact:
event@sneakercon.com

Tuesday, February 17

Vandal Squad:
Inside the New York City Transit Police Department (1984–2004)



The always lovely (and did we mention talented) INDIE 184 has just disseminated the information about this upcoming not to be missed event. We're always on the hunt for knowledge, as well an making a conscious effort promoting the awareness and importance of learning the roots and foundation of street culture and art. Well, this is as RAW as you can get. Be sure to RSVP with the quickness.

DETAILS:
PowerHouse Books invites you to a panel discussion for

Vandal Squad:
Inside the New York City Transit Police Department, 1984–2004

Featuring Author: Joseph Rivera, former Commanding Officer Lieutenant Steven Mona,
Original Vandal Squad Lieutenant Ken Chiulli, graffiti legend COPE2,
graffiti activist Ket, and street artist ELLIS G.
Moderated By: Cultural Consigliere Sacha Jenkins SHR

Thursday, March 19, from 7–9pm
The PowerHouse Arena, 37 Main Street, Brooklyn
Email: RSVP@powerHouseArena.com

Wednesday, February 11

Roxy Cottontail x Hellz Bellz x Karmaloop:
"SOME BUNNY LOVES YOU"



We recieved this in our mail today...

A little late, all right actually a lot late on this news. Better late than never, right?
Make sure you hit this event up, get yourself some FREE goodies and report back to us with the nice, nice!

Saturday, January 31

STONES THROW| VAPORS
LOVEMADE| FUSICOLOGY
Present: "Be Our Valentine"




Whether you decide to roll up solo or with your sweetheart, here's a special Valentine’s eve party that will give you that all over warm and fuzzy feeling all over.

Featuring an exclusive 4×4 Video DJ Set by Prince Paul (Pimp Paul) & the always flavorful DJ Peanut Butter Wolf (Stones Throw), comes the "Be Our Valentine" event on February 13. The nights festivities will also include the Egyptian Lover, Dam-Funk & Mayer Hawthorne for your listening pleasure. Brought to you by Vapors Magazine, Lovemade, & Fusicology.

DATE: February 13th.
TIME: 9pm, 18 + up
LOCATION: 1154 Glendale Blvd.
Tickets are: $15. Purchase them at:
TicketWeb or Stones Throw

Thursday, January 29

POST WRAP UP:
AIRWALK "Breaking The Mold"




This past Tuesday the R.A.W. collective took time out to venture to the Hotel Rivington to hit up the Airwalk "Breaking the Mold" event. It was brick as a winter night could be, but we sooned warmed up when we entered to a mixer friendly crowd.

We met up with a few of our fellow crime stoppers Bam La Rock (R.A.W./Freshness), man in the know Brian S.(BSA Networking), photographer estraordinaire Elixabet (be on the lookout as you'll be seeing a variety of projects dropping from her), and Tee (Trashbag Aesthetics) for an evening of good talks and spirits.

Many thanks to the evenings resident at large, the gracious Carrie for hooking our crew up with a lighting speed entrance. Peep the wrap up images below.




Saturday, January 24

ESTEVAN ORIOL x SURU Present:
"THIS IS LOS ANGELES"


The famed Los Angeles based, Mexican-American photographer Estevan Oriol, will be bringing his retrospective works with SURU (means "hand printed" in Japanese) opening this coming February 1st and will show until February 28th. The exhibit entitled “This is Los Angeles", will showcase a variety of limited edition photographic prints of some of his most recognized works, as well as a collaboration T-shirt which will be released along with the concept and retail store SURU.

DATE: (Opening) February 1st, until (Closing) February 28th.
LOCATION: SURU- 7662 Melrose Avenue, Los Angeles, CA.