Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.
Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.
With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.
Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.
Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.
It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.
Zebak & Lady Loch Ness
Friday, April 24
'Cause all the lovely ladies love to get their pre-summer sample sale on, and every man loves to have their queens properly dipped. Get your shop on and support!
Tuesday, April 21
Fresh and direct from our email inbox to your screen, we recieved the latest releases being served up by the good folks over at Osneaker. It's hard to believe that it has been 20 years since the inception of the Air Max 90 initially spearheaded by the designer Tinker Hatfield. In usual fashion, Nike will be celebrating this momentous occassion, with a few special Air Max designs only available to friends, family & Nike employee's.
Following up to the very recent and limited release of the "Croc" Air Max 90 in the distinct Curry colorway, is the newest design to drop in a neutral White/Mean green-Anthracite. If you do happen to cop a pair for yourself you mine as well wear plastic bags on your feet, or otherwise have the ability to levitate. Only 25 pairs are known to have been made.
The bad news is that they are not a general release to the public. The good news is you can take your chances and get your trigger finger ready to press buy on Osneaker. Be sure to act quickly as there is limited supply.
Wednesday, April 15
What better way to end your work week stress then a little shopping mixed with a few tasty spirits to wet your whistle. Be sure to clear your schedule this Friday evening, April 17th for the BEATS & BREAKS event. Some of your favorite brands will be on board including Cubannie Links, Made Me, Claw$ and Mishka offering select merchandise on sale. Cocktails will be provided by Ciroc, with musicology brought to you by Ni** Sky, Radio Rose, Stealth and Sure Shot.
DATE: Friday, April 17th
TIME: 8pm - 12am
LOCATION: 601 W. 26th Street, 2nd. FL., SUITE M227
RSVP: Email: firstname.lastname@example.org
Monday, April 13
This past Friday, April 10th we had the priviledge to team up with the talented artist Indie 184 and her first solo all-female street art and graffiti exhibition ""QUEENZ ARRIVE". All we can say was if you weren't their, you truly missed out on a a spectacular night. Along with Special Sauce, Rawthentix was on PR overdrive, and on hand stuffing gift bags provided by some amazing brand sponsors that included: Hellz Bellz, 123 Klan, Queenz Destroy, Metroplastique, Powerhouse Books and so many more to count.
The intimate setting at the McCaig Welles Gallery in Williamsburg packed out within the first hour, as guests had a chance to view the works from some amazing women like the original bad ass (in our opinion) herself Martha Cooper, Fafi, Claw$, Klor, Nina and Indie herself just to name a few. Our resident snapshot heavyweight Elixabet (that's "Red Sonja to us"- sorry girl you have been blessed with your aka) took charge in full paparazzi mode, documenting the evening with legends Henry Chalfant (Style Wars) and Charlie Ahearn (Wild Style). What a treat! We also had the chance to catch up with the always creative L'Amour Supreme and Steve (SB Wear Brand).
At nine o'clock the night was capped off with a his and hers surprise giveaway raffle from Special Sauce. Let's just say those who slept on taking their ticket were crying after. Visit the Sauce blog for details and pics. In all, the event was a success. We can't wait to see what Indie has up her sleeve next. Much respect to all fam that came through for the festivities. Peep a few shots below courtesy of Elixabet.
Otherwise visit the "QUEENZ ARRIVE" LINK for more snaps.
What's inside the bag?...
...with Indie184 & Henry Chalfant
catching up with L'Amour Supreme"
...She's got so much flava'- Martha Cooper
Indie & Charlie Ahearn
Monday, April 6
Okay, so its not our typical witty banter, but its still just as interesting we think. We still like to indulge in the idea that knowledge is never ending. While taking a break and surfing the net we came upon this awesome-ness. Pretty amazing!
The red represents low-energy X-rays, the medium range is green, and the most energetic ones are colored blue. The blue hand-like structure was created by energy emanating from the nebula around they dying star PSR B1509-58.
The red areas are from a neighboring gas cloud called RCW 89. The scene spans 150 light-years which is aproximately light years away. What you see is how it actually looked 17,000 years ago, whith the light now visible to us.
Friday, April 3
Be sure to clear your calendar evening for this upcoming April 10th,
as the Rawthentix group will be teaming up with the multi-talented artist
Indie 184 for her upcoming "Queenz Arrive" exhibition. You don't want to miss out on this event, as it will feature 16 of some of the most promiment graffiti and street artists from around the world. Be sure to come early as lucky guests will be blessed with a gift tote with goodies provided by:
123 Klan, Anatittude, ArtPrimo, Hellz Bellz,Kid Robot, Kweenz Destroy,
Metro Plastique, Powerhouse Books, Rawthentix, Special Sauce,
Superfresh Design, Trashbag Aesthetics, Violette, NYC
If that were'nt enough our fam at Special Sauce will be hosting a his and her gift bag raffle.
Details after the blast...
Wednesday, April 1
The rumors of a live-action movie adaption by none other than Spike Jonze for "Where The Wild Things Are" is all true. Originally written by Brooklyn native Maurice Sendak, the picture book was published in 1963 and is regarded today as an American classic in children's literature.
The book tells the story of a young boy named Max getting into mischief one evening in his home. For punishment, his mother sends him to his room without dinner, where it opens up into a magical land of the Wild Things. We're all about living in the land of imagination these days. Those interested mark your calendar as it is set to open in theatres October 16th, 2009. Come with your Goobers and an open mind!