Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Thursday, August 21


We shudder to think about Old Man winter creeping up on us so suddenly. After all,
there's nothing worse than being in the cold with that dumpy goose down coat.

Thankfully GUCCI will allow you to get through the next few months spot on in a functional array of fashionable digs. Their A/W '08 collection showcases three distinct and interchangeable styles featuring Equestrian inspired looks with tailored blazers, coats, and smart looking hats. For the more Bohemian traveler, the look is revamped to satisfy the more urbanized women featuring warm autumn tones of brown, red and purple, complimented by oversized bags, & suede tassel boots. Lastly rebel Rockers will be dipped in fur collar jackets, accentuated by gold chain belts, over the knee high leather boots, and skinny pants. Take a peek at some of our choice picks.
Quite smashing, wouldn't you say?

Feat: A smart interlocking 'G' hat, oversized coat, drop waist belt w/horsebit ring buckle, inspired riding pants with suede knee patches & back ankle zippers, & 'Ginevra' heel boots.

Feat: Shearling jacket, embroidered boho style shirt w/bloshoi print, riding pant in brown, 'Babouska' large shoulder bag & studded flat boots, horsebit & chain belt, and 18K heart crest necklace.

Feat: Double breasted jacket w/ fur collar, skinny pant w/angle front, 'Devendra' 2" heels, and 'Hysteria' tote.

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