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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Wednesday, October 8

THE GOOD WILL OUT - BRINGS THE SNEAKER GOODS IN


So a few weeks back we had a chance to catch up with BabakOne, owner of Dedicated. He let us know about the different projects he's been working on, including his collaboration with the crew over at The Good Will Out. TGWO is a new sneaker and life style shop that opened its doors this past March, and is located in the beautiful city Köln. Did we mention how much we love Köln? We do. We corresponded with its owner Alex, where their passion for sneaker culture transcended into their new venture. We say congratulations, and we'll be stopping through on our next trip over for sure. Make sure you show some love and peep TGWO site for the latest drops.

FOR THE LADIES- BROOKLYN BARTER AND BUY



Ladies stop by and show your love for this event. Make sure you spread the word.

DATE: October 11, 2008 from 2pm – 8pm
WHERE: Supreme Trading: 213 N. 8th St. Williamsburg, BK 11211
VENDORS: Yours Truly Brand, Around the Way Girls, Missbehave Magazine, D.B.A. Brooklyn,Princess of the Posse, TrashBagAesthetics, Female Sneaker Fiend, Highsnobette, Milkshake Kicks & more.
DJ's: Music provided by Radio Rose, Ill P, and more...

Bringing the females of the street culture together for a day of mingling, networking,shopping, and drinking.Select vendors will bring clothing and shoes that they no longer fit or want focusing on streetwear/ contemporary clothing. Vendors will have their own section for their company, but their friends and associates can also participate in the section. Vendors will price each item accordingly (keeping in mind that attendees will be coming to the event to get a deal). Items (new or used) will be marked at or around the wholesale price. The public will be able to swap goods with the vendors or simply buy. Clothing lines can utilize their section for sample sale purposes. Any clothing or items not sold can be left with Yours Truly Brand, who will donate them to a charity TBD.

More Details
• Drink Specials, TBD
Attendance
• Brooklyn Barter & Buy is free to attend
• Target audience is fashionistas, socialites, and the ladies of the industry; Ages 15-35.
• Expected attendance is 300 people
Promotion
• Help us get the word out about the 1st Brooklyn Barter & Buy!
• Blog about it, send out email blasts, word of mouth…do whatever you can.

For more information or to attend, sponsor, or help promote Brooklyn Barter & Buy please contact: info@yourstrulybrand.com

Tuesday, October 7

COMMOM - "UNIVERSAL MIND CONTROL VIDEO" DROP

The latest Common video and single directed by Hype Williams, entitled "Universal Mind Control". This is his 8th album slated to release by Good Music/Geffe(UMG) on November 11th. Rapping alongside a red eyed robot fueled with electro synth and hip hop beats, the single is reminiscent of Afrika Bambaataa's "Soul Sonic Force". We've provided Bambaataa's original to compare. You should know by now we're a bunch of music nerd's. Either way the track is most definitely Bboy floor rock friendly.

ENJOY

COMMON- "Universal Mind Control" (2008)


Afrika Bambaataa & Kraftwerk- Original "Soul Sonic Force" (1982)

THE WEEKEND WARRIOR LIVES IN EVERY WOMEN


Most recently I was tipped off by a fellow friend and avid trendster about a new emerging brand based out of California called Weekend Warrior. Let me say that I am feeling the flavor they are about to drop. Backed by its two young designers Desiree Finley and Briana Slape, their shared philosophy is based on the strength and sensuality of how women have carried themselves in a "testosterone" driven playing field. This women stands strong and is the equivalent to the urban "Glamazon" rocking a lip gloss pout, and may become a weapon wielding femme fatale when potentially crossed. The debut and F/W '08 collection entitled "I'm Not Your Babygirl", consists of smartly designed graphic t-shirts. Peep some heat below otherwise visit the WW Myspace to learn more.
1L,

Lady Loch Ness


Monday, October 6

RICKY POWELL HITS APT. A


Ricky Powell helped to define the rise of Hip Hop culture in the 80's with his street style photography. Tomorrow night he shares his private work chronicling this pivotal period in New York's street culture, with a reception and gallery showing at SHQ, and After Party at the Beauty Bar. If you would like to attend RSVP to events@sugarheadquarters.com.

Friday, October 3

BANKSY 'S BUSINESS RAT DOES THE NYC

Source: The World's Best Ever

Last week we dropped the image of Banksy's "I Love NYC Rat" commissioned by Collosal Media. He has struck once again with a new mural depicting that of a shady business rat with tie, wrist cuff's, umbrella, and suitcase in hand leaking cash. We say, Hmmm, could this have anything to do with the current state of affairs down on Wall Street? You be the judge.

DOLCE & GABANNA MEN FOR SPRING '09


Dealing with winter is hard enough, let alone trying to profile is something proper. Most of all having a variety of casual attire without the denim should be a part of every Man's regimen as well. Dolce & Gabanna keep thier Men's line suave and practical for Spring '09. The look is a subtle mix of comfort with masculine hits of sophistication. Keep on the lookout for casual drawstring pajama-like pant inspirations, sleek tailored tops, silk and satin infused tuxedo print jackets, and a variety of leather and crocodile carry bags sure to get some envy. Take a look at some choice threads for the '09.

Zebak


VANS LADIES ROCK THE ROBSON


What women isn't eager to floss a new pair of boots, specially with the colder months creeping upon us. There are endless style options to choose from, but there aren't many boot fashion's that meet the function and fashion guidlines for us. Thankfully this winter Vans shows the ladies love with their new hybrid sneaker-boot called the "Robson". You'll be able to step out with your feet warm, dry, and freshly dipped. The Robson will feature a super soft fleece lining, and will be available in either black or white with quilted nylon, or in a espresso color in suede. They are set to release this month. Visit Vans Girls site for additional details. I am most definately feeling the black or white for sure and will have to put in a little request for a pair (wink, wink). I'll let ya'll know how it goes. Peep the nice, nice, below.


Wednesday, October 1

WHAT THE HELL ARE HIPSTERS?


We found this amusing...

This is a short video attempting to explain the meaning of contemporary "hipster" culture at the PSFK Conference New York '08. Mediated by Faris Yakob, with a panel that include Doug Jaeger (Thehappycorp/LVHRD), Sascha Lewis ((Flavorpill), Jen Chung (Gothamist), and Steve Bryant (Thrillist). I think everyone on this panel was slightly unsure of the meaning themselves. Hell, even we are.

NOTE: The original definition of a hipster was generally a white youth often immitating that of the urban black community, and an afficionado of modern jazz in the 1940's.

MAMIKA'S SISTA K x ZAC POSEN

So my home girl at large and B.F.F. Sista K, graphic artist and designer of MAMIKA, recently entered the Zac Posen "My Style" competition, sponsored by Coke Light, DE. The winner with the most votes will be flown to NYC, and will work with the man himself in his workshop on an exclusive one of a kind dress. Make sure you vote 5 Stars for the Mamika "My Style is Mamalicious" profile. It's hard enough having a female as a friend (let's keep it real), but it's even harder when they don't even live close to you, let alone in the same country. I haven't seen my girl in 2 years. ;( So help some sista's out. Do your duty and vote to reunite us back together :)

1L,

Lady Loch Ness & Sista K say Danke!