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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Friday, June 5

An Old World Classic...
With a side of RAW Flavour...


(Alchemia held it down with signature drinks
for over 3 hours)

Things have been so hectic for the last 2 months. Blame it on the fact that there aren't enough damn hours in a day to get everything done. Multiply that by all the different postulates and theorems that have been stewing in our brains, and square that by the erratic weather that we have had so far to call this a wretched summer, leading the RAW collective to develop a cocktail blend of not so friendly flu like symptoms!

Yeah... I guess you could say we've been a little stressed and feeling a bit lethargic, but as they say, "Time stops for no man"...

So we finally presented the Special Sauce opening party for the new Flagship Store in Huntington Village this past May 21st. It absolutely exceeded everyone's expectations. The RAW Creative Group spent over 3 months of planning this party for Sauce, handling all the behind the scenes activities, dealing with the 17 brands and sponsors, music/artist line up, as well as stuffing over 150 gift bags for guests. After about doing 25 of these things, we got restless sitting on the chair, then the floor and back again....we were seriously done! It all worked out for the best though, as the In-Store Mixer and a separate After-party that followed at the Artful Dodger Lounge went on all night long.


(About an hour & a half into the In-Store Mixer...
this is how most people looked)

To read a complete recap of the event visit the:
Special Sauce BLOG HERE.

To view IMAGES of the SAUCE PARTY visit:
HERE.
Posted by Rawthentix Creative Group at 6/05/2009
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