Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, May 26


Being avid lovers of the artist Usugrow, we were pleasantly surprised to receive the latest news from the good folks over at Upper Playground about their new partnership with the artist. The new line entitled "Shinganist" derives from the Japanese word "Shingan" (meaning mind's eye), and will be his first clothing line to launch in the U.S. on August 1st.

Shinganist will pull inspiration from underground Japanese lifestyle, as well showcase the works of guest artists and Usugrow himself. Upper Playground and Usugrow view the line as a vehicle to introduce a new generation of Japanese artists to the world.

Usugrow started drawing in 1993 for various hardcore metal bands, hip-hop groups, album covers, merchandise, clothing brands, shops, skate companies, whatever. Currently based in Tokyo, Japan his black and white illustrations are one of a kind, combining calligraphy with his drawings. He is inspired by flowers, Buddha statues, album covers, skateboard designs, and music flyers.

Be on the look out- more news and images after the drop date. In the meantime visit the Usugrow site for more details.

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