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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Tuesday, September 16

BROOKLYNITE x LADYAIKO EXHIBITION


If you missed the Brooklynite Gallery opening for artist LadyAIKO last Saturday, rest assured her work will be shown for the next month. The solo exhibit entitled
"Shut Up And Look" is an exploration into the feminine mystique, surrounded by an all to familiar world of chaos and urban decay. Visit the Brooklynite Gallery for more information.

RED TAB x LEVIS UNBUTTONED TOUR


'Cause everything dope that drops always seems to be on the international tip...
We just received a heads up on the Levi's Unbuttoned Tour which will feature
DJ's Mr. Oizo, Steve Aoki, and Whitney live and direct from various cities in the Deutchland. Visit the RED-TAB site for tour dates and ticket purchase locations. More after the blast.

DIOR JOAILLERIE IS MAGNIFIQUE


Inspired by dreamscapes of child like fantasies and Japanese toys, Creative Director Victoire de Castellane has been creating her over the top baubles for the Dior Haute Joaillerie line, since she was appointed head designer in 1999 by LVMH Moët Hennessey Louis Vuitton’s Bernard. The granddaughter of Sylvia Hennessey (Hennessey Cognac fortune), she received and early introduction into the world of luxury. This seasons Dior jewelry line consists of a collection of 12 themes, ranging from an enchanting gold floral garden to the diamond seduction of an enchantress by night.

Of course these candied colorful delights are fabulous and outrageous in price, but they are a perfect accessory look to pull off for that dashing diva. Keep your eyes peeled on the streets as "inspired" pieces will be dropping all over. I'll be on the hunt for some adornment for myself and will keep you posted.

1L,
Lady Loch Ness say Oooh La!La!



Monday, September 15

SAO PAULO'S STREET ART WAR


Last week a group of about 30 vandals known as Pixadores stormed a contemporary street art gallery in Sao Paulo, Brazil known as the Choque Cultural Gallery. The recent protest (known as a pixação), promoted their mission with a flyer seeking all affiliates and members to ban together in the fight against "marketing, institutionalization and domestication of Street Art". The works of such known artists as Titi Freak, Gerald Laing, and Speto were defaced.
As a result tensions are heating up between the Pixos movement and the Graffiti writers which may potentially lead to an all out street war of the fittest.
We say, this is deeply disturbing on all levels. What are your thoughts? Stay in the know as we will keep you posted.

SOURCE: Wooster Collective


NAEEM KHAN- SPRING RESPORT '09


Born in India, Naeem Khan is synonymous with beautiful tailored cocktail suits, embroidered caftans, and royalty. His upcoming Spring '09 line is dazzling. With a twist on old world glamour the looks are a blend of Japanese origami, and where the Far East meets the Orient. His latest features a variety of textured print dresses, dress-like coats, crop jackets, coloful obi belts, and sparkly pants sure to make any women feel like a queen. I'm not usually one for ultra feminine looks, but this collection has a perfect mix and match balance of wearable pieces. Currently available at over 100 retailers around the world. Visit Naeem Khan.

All Images- Style

Friday, September 12

KAWS- SATURATED EXHIBITION TO DROP


After taking a break from the gallery circuit, New York based artist KAWS will unveil his latest exhibition entitled "Saturated" at the Galerie Emmanuel Perrotin in Miami, FL. The exhibition will run from September 20th through November 20th.

NIKE SB- BLACK/BRIGHT CACTUS BLAZER


The latest Nike SB Blazer mid release featuring a black suede upper, with hits of grey, blue, red, and a yellow swoosh to accent. Available as of Sept. 10 at none other than Special Sauce.

INSA HEELS RELEASE


London based artist known as INSA is back with his famed "Heels" exploration.
This time around his art work will come to wearable life with a release of 100 produced heels. The handmade laser etched heels will feature INSA's signature pink palette artwork. Sign up on Insaland for release date and your chance to cop a pair of these stiletto stunners. These are sure to sell out with the quickness and become every girls dream piece. More information after the champagne pop.

Thursday, September 11

NABAZTAG by Violet


Nabaztag is the Armenian word for "rabbit". The "smart object" is a WI-FI capable electronic device in the form of a rabbit created by designers Rafi Haladjian and Olivier Mével in 2006, and manufactured by Violet. Nabaztag is completely customizable and programmable. The device is able to connect to the internet, send and receive MP3 formats, provide email alerts, RSS Feeds, a social network community, as well as read text messages in 16 different languages. Who would have ever thought this little gadget would be the next big tech must have.
So much so, that Visit Pret A Porter Paris a leader among the fashion world has taken notice.
They have teamed up with Violet to dress the robo-rabbit in designer outfits by 60 creative types. After a promotional world tour, the bunnies will be auctioned off for charity. We say, we're oddly intrigues and want one. Visit Nabaztag for detailers and a retailer near you.

Wednesday, September 10

CHEMICAL BROTHERS- BROTHERHOOD ALBUM


Last Tuesday the newly anticipated album release from the Chemical Brothers entitled "Brotherhood" dropped. A decade later and five albums deep, the Brothers have established themselves as true pioneers within the electronic music scene.
A limited edition 2XCD box version of Brotherhood contains 2 discs. The first disc is a collection of 13 track which include the first single "Midnight Madness, as well as previously released tracks which include "Block Rockin' Beats", and "Galvanize" w/Q-Tip. Disc 2 exclusively features the tenth installment of the Electronic Battle Weapons series. Always on the cutting edge with reinventing and creating new beats and breaks, we say this is one album to add to your library. Visit the Chemicals Brothers site for full complete track listing and details.