Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, September 16


Inspired by dreamscapes of child like fantasies and Japanese toys, Creative Director Victoire de Castellane has been creating her over the top baubles for the Dior Haute Joaillerie line, since she was appointed head designer in 1999 by LVMH Mo√ęt Hennessey Louis Vuitton’s Bernard. The granddaughter of Sylvia Hennessey (Hennessey Cognac fortune), she received and early introduction into the world of luxury. This seasons Dior jewelry line consists of a collection of 12 themes, ranging from an enchanting gold floral garden to the diamond seduction of an enchantress by night.

Of course these candied colorful delights are fabulous and outrageous in price, but they are a perfect accessory look to pull off for that dashing diva. Keep your eyes peeled on the streets as "inspired" pieces will be dropping all over. I'll be on the hunt for some adornment for myself and will keep you posted.

Lady Loch Ness say Oooh La!La!

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