Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Thursday, July 10

Air McFly 2015 meets Hyperdunk 2008

Most sneaker aficionados & self proclaimed kicksologists are in a stir over the highly publicized release of the new Nike Hyperdunk, inspired by the original "Air McFly 2015's" version. These sneakers were initially featured in the 1989 cult film "Back To The Future II", and were worn by it's main protagonist Marty McFly (a.k.a Michael J. Fox). Interestingly enough, a potential Air McFly prototype was considered by Nike as far back as 18 years ago. Having also watched the movie in the theatre with melting Goobers in hand, fellow on lookers "Oooohed!" and "Ahhhhed!" after McFly displayed his sneaks. Call it nostalgia, but we enjoy remembering the originals for simply being the classics that they were.

Visit:CNBC-Darren Rovell for additional details

ORIGINAL Air McFly 2015

Source: Movie Still

INSPIRED Hyperdunk 2008

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