rawthentix, nyc: Props... cause it's Not Bad For A Girl

Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.

RESPECT,

Zebak & Lady Loch Ness

Tuesday, July 22

Props... cause it's Not Bad For A Girl

We would have to agree and say not bad indeed. It's always inspiring to come across new emerging brands for the ladies that promote the image of strength and unity, and not just the mundane & predictable sex sells approach. Created in 2006 by London based designer Karen Jane, NOT BAD FOR A GIRL is accomplishing this mission. Her marketing efforts toward promoting fiercely independent females in a male dominated industry is highly visible. The line is represented by the likes of women in entertainment including MC's and B-Girls. In NBFAG's latest efforts, they have teamed up with Addict to collaborate on their S/S'08 and A/W'08 lines with limited yet uniquely designed hoodies & t-shirts. Ladies score yourself some of these fresh thread and floss that sexy side of yours.

Source: Not Bad For A Girl
NBFAG x ADDICT S/S'08