Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Thursday, July 24

CHANEL Mobile Art lands in NYC

Don’t look to the skies, but the iconic brand Chanel will temporarily be touching down in Central Park, NY with a traveling art pavilion known as MOBILE ART . At the request of Chanel’s designer Karl Lagerfeld, the futuristic spaceship like structure was created by architect Zaha Hadid of London, and will house the works of 20 international contemporary artists who will exhibit their works inspired by the staple quilt bag that has given Chanel it’s unique identity. The challenge was to make the 7,500-square-foot structure visually compelling, and could also be transported with ease. The material consists of light weight panels that can easily be packed into 51 shippable containers. The traveling project will have free entry to all and will circulate for the next 2 years in Asia, United States, & Europe. An event we're looking forward to! Back after the jump.

EXHIBITION: Oct. 20 to Nov. 9
LOCATION: Central Park, NY, Rumsey Field & 70st.

Source:NY Times

Source: The Cool Hunter

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