Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, October 13


We recently heard the latest buzz about the authenticity of the viral video featuring actor Dan Akroyd promoting his new quadruple-distilled vodka, made with Newfoundland water and triple filtered process. After viewing the 8 minute long video we were hesitant to believe this was actually real. What seems to be one part infomercial and two parts history lesson is actually part of a clever marketing campaign for the new premium spirit called Crystal Head Vodka. Manufactured in Canada, the vodka is featured in a clear glass shaped skull bottle designed by John Alexander, and manufactured by master artisans in Milan's Bruni Glass Company. We know what you’re thinking. Yes, it is pretty unique, isn't it? We wouldn't mind having this ourselves just for the bottle. Thankfully the Infinium Spirits is promoting the Crystal Head Vodka for the U.S. It will be available starting in California, Texas, Nevada, Louisiana and Florida. Retail price is $49.95 for the 750ml bottle. We say, bottom's up.
Peep the official site to watch the oddness.

Source: NotCot

No comments: