Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, October 20


Music production has been brought to a whole new level. If you’re a novice or aspiring DJ, and have ever dreamt of creating beats without the expense of draining your bank account on equipment, this may be your answer. Based out of Berlin, Hobnox is new online community web portal which allows music lovers the opportunity to create and share original music and videos, with the use of a state-of-the-art Audio tool format. With the added help of an impressive browser based Flash version of a mixing board, users will be allowed to score their own original beats and melodies within their site. According to Hobnox PR, some added features include:

•LIVE recording and saving functionality
•Addition of a ‚Mac/Dock-like shelf with all the devices
•New devices: Splitter, Merger, Compressor, Phaser, Slope and Gate
•No Java Bypass (you'll need Flash 10 in order to use this tool)
•Audiotool- The use of 3 default set-ups or start a blank set-up

We say, this quite possibly could be the next techy trend that may actually make sense.

1 comment:

David said...

Hey thanks a lot for the write-up. We're working on the next update release which will include timeline/arrangement and first steps into collaboration. Expected early 09.
Cheers again, David/Hobnox