Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Sunday, October 26


The influence of Karl Lagerfeld in the fashion world is undeniable. For as long as I can remember, I've always marveled at his genious designs, gracing the pages of couture magazines and the runways. One can only imagine being able to sit front row one at one of his shows. I think any man or women could only dream- wishful thinking perhaps. Let alone the man himself is always impeccably dressed. One must admit those high collared shirts and tailored suits he wears are icon and unmatched. He is the quintessence of grace, with age bearing no limit to style.

I digressed from my original trail of thought. I was apparently daydreaming visions of Chanel and Fendi grandeur and over indulgence. My apologies...
His latest Chanel's Spring 2009 Cruise collection includes the much talked about "Gun Shoe" designed by Lawrence Decade, which have already started hitting Chanel boutiques worldwide. These pistol inspired stiletto’s are available in black, white, and metallic silver, and will retail for $2200 US. It's definitely safe to say that these aren't for the timid gal. What are your thoughts?
Fashion wow or Faux-pax?

Lady Loch Ness

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