Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Friday, November 7


Let me start off by saying that yesterdays weather was not fit for man nor beast. A convenient down poor on the day that Zebak and I were set to visit the Chanel Mobile installation in Central Park was not what we had intended. Walking down 5th. Avenue in the wind and rain, hair frizzing, while all the while me cursing that the exhibition better be the greatest thing ever (or at least close to it), since finding a pair of killer Dolce & Gabanna black heel boots from '06 season for $200 bucks!

We entered on 69th street, where we were finally greeted by the spaceship like structure. Thankfully we obtained tickets in advance when they were first made available in September, via the Chanel Mobile Art site. Approaching the entrance we noticed the long line of people waiting on "stand-by" for admittance to our left. We probably waited on the "express" line for about 5 minutes, where we were politely greeted by security and guest patrol, and then escorted to the door. Within another few minutes we were finally in! Handed our belongings into coat check (by this time we were also hot as hell making sure we weren't late), and received a pair of tour headphones. The entire tour was a little under an hour, and was narrated by veteran French actress Jeanne Moreau. Guests were immediately engulfed into the sultry world of Chanel, interpreted by the masterful architecture of Zaha Hadid. I was immediately put at ease, forgetting about the dismal day. The narration of Moreau provided each individual specific directions to follow and visit each installation. The dimly lit space was so relaxing, it allowed participants the chance to "dream in color".

Our favorite exhibits was the over sized Chanel leather bear and swing set container entitled ("Comfortable" by Fabrice Hyber 2007-07). It was ever so slightly cracked open, with its handles held together by a signature Chanel leather chain-like strap. Can I just tell you I had my hand on the strap for so long. I was so tempted to just swipe it! Next was the ("Light Years" by Lee Bul 2007-08) exhibit which symbolically represented the "brain center" of creation for Chanel. Wrapping up the tour you couldn’t deny the power of the oversized bag entitled ("Crystal Custom Commando" by Sylvia Fleury 2007-08). It was outrageous to say the least. The staple Chanel bag was lined in pink fur, and held an oversized Chanel compact showing video images of machine gun wielding women in charge.

Lastly, patrons were prompted to take three informational postcards and walk to the "Wish Tree" installation by Yoko Ono. With headphones still on, guests were directed to take a card and pencil, write down your wish, and attach it to the tree. This was the official end of the tour. In all, the exhibit was well worth it and was regulated with the great professionalism. We only wish there were additional installations that were oversized and more tangible for the NYC tour. There were a few interpretive exhibits we could have done without as well. We handed in our coat ticket, picked up our belongings, and were treated with a Chanel New York Mobile Art Issue #3 magazine keepsake.

Later that day we also met up with emerging jewelry designer Lillian Crowe, also featured by the lovely ladies over at Miss Crew. Aside from being talented, she is probably one of the most down to earth and accomodating people we have ever met. We are proud to announce that her designs will be featured and sold in the upcomming months at our new exclusive Special Sauce location. Stay with us and be in the know, as there will be more info. after the hop.

We kept one of the magazines in plastic for prosperity, the other we have opened it to share some images with you. Peep the luxury and decadence that is Chanel.

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