Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, November 18


We're not in the habit of discussing politics, nor the current state of the economy here on the Rx site. We usually like to save those heated debates with good friends, dinners with family, and social rejects we encounter on the regular. It's also probably presumptuous for us to say so soon, but the idea of acceptance, progress, and change is already starting to take effect. Who would have ever thought this would happen?...but we're down with this cause.

It seems that the 162 year old Smithsonian Institution has taken quite the liking to graphic media artist Shepard Fairey, and his oversized centerpiece work used during the "Manifest Hope" Obama art show during this year’s DNC. Smithsonian is currently in the process of raising the $75,000 price tag with the support of donations. The art work would be the first fine art rendering of the future president added to the National Portrait Gallery. We say, 75K ain't nothing. Art that touches all cultures with a message is priceless. For a more in depth look into the mind of Fairey, visit the good folks over at Super Touch

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