Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Sunday, November 23


This seems to be the year of the iconic pop-up shop. Within the past couple of months we've seen brands like Target open with their "Bullseye Bodega", to the overly hyped Colette x Gap collaboration launch in its flagship store on Fifth Avenue. We intentionally didn't report on these events for a few simple reasons. One, every other lifestyle site would be doing it, and two, looking back on the mayhem were the products really that stellar? We say, not really.

Then there comes the contemporary Hip Hop and Neoclassical artistry of Kehinde Wiley. Inspired by the classical masters, he is known for his signature usage of detailed floral motif backgrounds, juxtaposed with the use of ultramodern context in an old world European style setting. For one of his latest projects, he has teamed up with designer Dapo Jamiu-Soyoye to produce a series of puffy down style coats, which will be sold in a pop up store in New York between this December '08 or January '09. This may be to overwhelming and a little flashy for some, but this is one pop up we're looking forward to. Peep the latest images that have surfaced. Stay with us and be in the know as we will report back after the color persuasion.

In case you didn't get enough of this read, his latest collection entitled "Fallen" are massive 25 foot oil paintings, and are curretly on display downtown in NYC's Deitch Projects.

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