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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Monday, September 22

NIKE SB- CRAIG STECYK PREMIUM BLAZER RELEASE



The announcement of this Blazer was announced a while back, but we have decided to add some additional information.

Craig Stecyk is one of the founders of the art magazine Juxtapoz , and perceived by many in the skateboard community to be the Godfather of the sport. He gained much notoriety in the early 1970's for his artwork and involvement within the surf community, and later the founder of the infamous Jeff Ho/Zephyr surf shop in Venice, California. Nike SB pays homage to the legend by releasing the Stecyk Premium Blazer. The upper consists of orange nubuck suede, with custom Stecyk art on the heel and insole, and a cream colored sole.

NOTE: To correct the dissemination of misinformation via online, the Stecyk Premium Blazer is not to be confused with the Lance Mountain Blazer, which is due to be released as a seperate sneaker on a later date. Stay with us and be in the know. The Stecyk should be dropping at the Sauce this mid October.
More after the drop.

ZEBAK


Image Source: Crooked Tongues

Friday, September 19

A TECHNICOLOR AUDIO ESCAPE AND A DASH OF JAZZ

Excuse the ramblings of our banter, as we are feeling a bit nostalgic at the moment. Once again we started to question music's past, present, and sometimes seemingly bleak future. We always say "music is life", and without it most of us would exist in a world without sound. Most people would agree that music is essential for one's physical and mental wellness, by providing a sense of calm and ease, an outlet for aggression, or heightened inspiration. Music is that Technicolor coat we all wear, allowing us to "dream in color" completely awake. Without it we would surely exist in a blurred and colorless world, walking around with glazed eyes and a beat less swagger. So it got us thinking about what music moves us, and then we came upon the Propellerheads "History Repeating" video featuring the Grand Dame herself, Shirley Bassey. It's hard to believe it's been 10 years since this dropped. Lady Bassey is an a true pioneer and has been in the game for over 40 plus year, with a voice that blow most singers out the box. With all the contemporary artists that swear their sh$t don't stink... bow down your head, it's time to learn some foundation. Some funked up big beat with a dash of bombastic jazz, a sprinkle of beat making, topped off with a splash of Bboy-ism. Enjoy the show!

Thursday, September 18

YAHOO- Toki Doki x Pony x Mimoco



Purple has been forecasted as the new "it" color for the season, and YAHOO has been smart enough to pick up on this trend by launching their Go! Purple campaign. A viral buzz started during the summer months, when the grassroots mission dropped its first logo online. The concept of the project aims to highlight industry people, trends, fashion, and companies that exemplify unique creativity and innovation. The search engine company has collaborated with select lifestyle brands, and will include limited edition t-shirts by Toki Doki deisgner Simon Legno, purple suede sneakers by Pony, and three different Mimobot Flash Drives designed by Mimoco . All the items seem to be well thought out, and best of all the price point is reasonable without being over the top outrageous. We say, admit it Yahoo, there's no harm in a little shameless self profit and promotion. Did we mention that Mimobot Drive is looking pretty ill? Go get yourself one at Start Wearing Purple for merchandise available.



LEGO'S CELEBRATES ANNIVERSARY


Remember the days when your imagination would run wild with those colorful blocks? The possibilities were endless, and as a child you played for hours erecting the small plastic blocks into endless structured communities for your little people to live in. Times have definitely changed. Originally adopting the name "Lego" in 1934, the company officially established the plastic building block system in 1949. In celebrating Lego's history, they have stirred things up by immortalizing a selection of pop culture celebrities that include Amy Winehouse, Madonna, and the Beckhams to name a few. We could care less about celeb-fanfare, but this was to good to pass on. Unless you know a Lego employee, toy geeks and collectors will have to take a back seat, as the pint-sized figurines will not be released to the public. To view all characters visit Entertainment Wise.


MACKAGE PACKABLE RAINCOATS



Who says you can't battle the elements with a twinkle in your eye and some pep to your step? Most of all your hum-drum days of oversized rain gear are over thanks to Mackage "Packables". Presented in a trendy self-stored nylon pouch, it is conveniently sized to globe trek with you anywhere. Available in two styles, the "DODDY" is a short jacket with asymmetrical zipper, and princess puff shoulders. The "SHILOH" is knee length with a removable hood, and balloon style sleeves. We say, let the rain shine in!

SLICK LIKE RICK


Now that summer has come to an end, it's time for us to begin the Fall installment of party shakedown's. Special Sauce will be sponsoring this event hosted by Reece Steel of MC SEARCH's "Miss Rap Supreme", and headlining with none other than SLICK RICK himself. Sure to be an evening of curiosity, intoxication, and mayhem. Visit here for details. Stayed tuned after the Bacardi blast off.

Wednesday, September 17

NIKE SB- SHOE GOO DUNK HIGHS RELEASED


The anticipated release of the "Shoe Goo" Highs are now available stateside. The sneakers feature a crinkled patent leather upper, semi-transparent sole resembling that of the sticky glue like adhesive, as well as a pair of red, yellow, and white laces. Currently available at none other than Special Sauce. Get a pair while they last.

VERSACE x TIM ROELOFFS FOR A/W '08


A bag has to be remarkably stellar in order for most people to drop serious cash. For me there has to be a bold fusion of both masculine and feminine appeal with a touch of rugged style to peak my interest. The last bag I seriously set myself back on, was purchasing the large Camouflage Michael Kors Skorpios Shopper, which is still to this day one of my top picks. Not only can it hold your essentials and then some, but provides a sense of comfort like a security blanket wherever I go. Plus the bag compliments my Nike SB Brian Andersons quite nicely.

Just recently I was sifting the pages of my October issue of Travel & Leisure magazine, when behold my eyes graced upon one of the latest bags from Versace. While I am generally not a fan of this designer, their latest collaborative efforts with Berlin resident, and Dutch artist Tim Roeloffs has made me take notice. The Bohemian designer was handpicked by Versace scouts to infuse his three-dimensional montage style with the Autumn/Winter '08 line. The result is a collection of dresses and handbags adorned with Berlin's history and social landscape infused with past Versace ad campaigns from the 1980s. The use of luscious plum leather along with the print and gold shoulder strap makes me melt. What are your thoughts? To learn the complete story go to The Age- Ich bin ein Beer-liner for a good read.

1L,
L.L.N

SIXPACK FOR FALL



Image Source:Hypebeast

Sixpack has just released their new line of artist collaborative tees and hoodies for this fall. Now 10 years deep, the Parisian label known for its more risqué driven works, drop a different perspective for this season. Artists include Grotesk, PMKFA, Gasius, and J. Kreitemeyer. Visit the Sixpack online store for complete artists series.

CHEAP MONDAY FOR A/W '08



In 2004 a group of friends in the suburbs of Stockholm, Sweden started a small second hand store open on Saturdays and Sunday fittingly called Weekend. Shortly afterward the store grew to a full-time concept open every day and therefore got the name Weekday. In 2005 their small business grew to become the brand known today as Cheap Monday. Without the use of traditional marketing initiatives, Cheap Monday aims to offer customers quality fashion at extremely good prices. The current A/W line entitled "Beastmaster" ranges from both Men’s and Women’s accesories, outerwear, tops, and an array of amazing cut & sew denim styles with its signature skull logo. The prices point is hard to believe. Take for instance our denim picks below. They retail for $65.00. We say denim for under a $100 these days? Now that's a bargain! Visit Cheap Mondays for complete CM line and retailer nearest you.