Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Friday, September 19


Excuse the ramblings of our banter, as we are feeling a bit nostalgic at the moment. Once again we started to question music's past, present, and sometimes seemingly bleak future. We always say "music is life", and without it most of us would exist in a world without sound. Most people would agree that music is essential for one's physical and mental wellness, by providing a sense of calm and ease, an outlet for aggression, or heightened inspiration. Music is that Technicolor coat we all wear, allowing us to "dream in color" completely awake. Without it we would surely exist in a blurred and colorless world, walking around with glazed eyes and a beat less swagger. So it got us thinking about what music moves us, and then we came upon the Propellerheads "History Repeating" video featuring the Grand Dame herself, Shirley Bassey. It's hard to believe it's been 10 years since this dropped. Lady Bassey is an a true pioneer and has been in the game for over 40 plus year, with a voice that blow most singers out the box. With all the contemporary artists that swear their sh$t don't stink... bow down your head, it's time to learn some foundation. Some funked up big beat with a dash of bombastic jazz, a sprinkle of beat making, topped off with a splash of Bboy-ism. Enjoy the show!

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