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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Wednesday, September 17

VERSACE x TIM ROELOFFS FOR A/W '08


A bag has to be remarkably stellar in order for most people to drop serious cash. For me there has to be a bold fusion of both masculine and feminine appeal with a touch of rugged style to peak my interest. The last bag I seriously set myself back on, was purchasing the large Camouflage Michael Kors Skorpios Shopper, which is still to this day one of my top picks. Not only can it hold your essentials and then some, but provides a sense of comfort like a security blanket wherever I go. Plus the bag compliments my Nike SB Brian Andersons quite nicely.

Just recently I was sifting the pages of my October issue of Travel & Leisure magazine, when behold my eyes graced upon one of the latest bags from Versace. While I am generally not a fan of this designer, their latest collaborative efforts with Berlin resident, and Dutch artist Tim Roeloffs has made me take notice. The Bohemian designer was handpicked by Versace scouts to infuse his three-dimensional montage style with the Autumn/Winter '08 line. The result is a collection of dresses and handbags adorned with Berlin's history and social landscape infused with past Versace ad campaigns from the 1980s. The use of luscious plum leather along with the print and gold shoulder strap makes me melt. What are your thoughts? To learn the complete story go to The Age- Ich bin ein Beer-liner for a good read.

1L,
L.L.N
Posted by Rawthentix Creative Group at 9/17/2008
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