Photobucket

Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Wednesday, January 7

GET YOUR FILL OF WAD




For the last ten years the staple Parisian magazine WAD have been providing flavour seekers the latest news covering international urban fashion and culture. Initially conceptualized during a stint to Ibiza in 1998, its creator/publisher Bruno Collin and his creative team focus on forecasting trends, emerging artisans and developing designers. Published quarterly the aesthetic read of WAD will set international subscribers back 45€ (Euros)- but thats a small price to pay for glossy perfection. You can order past issues that are still available, otherwise wait till the next issue to drop in May. To learn more information or to subscribe, visit WAD.

WAD Magazine Office, Paris, FR

RED BULL x "SNOWSCRAPERS" NYC TOUR


Whether you've gotten into your winter grind or not, RED BULL Energy Drink will be bringring the mountain to you this coming February 5, with its "Snowscrapers" jam set to jump off on the East River Park, downtown in NYC. Mark your calendars for this FREE public event, as it will mark the largest snowboarding competition ever to be held in an urban setting in North America. A variety of entertainment and musical acts including Anthrax will be turing things right side up. Just how we like it! Stay with us or see you at the banks, as we will be covering this event if full effect. We say, no pre-madonna's or those to cool for school need to attend. Visit Red Bull for complete details.

ZEBAK

Monday, January 5

SAMPLE SALE
CLOTHINGLINE "BLOWOUT"



If you haven't hit up the legendary sample sales held by Clothingline, you've been missing out. Thankfully they have started 2009 off with a 2 day blowout
sale that can't be missed. Go treat yourself to some niceness.


DATES:
JANUARY 12 (Monday)- 12 - 7 pm
JANUARY 13 (Tuesday)-10 - 7 pm

LOCATION:
Clothingline/SSS Sample Sales
261 W 36th Street (between 7th & 8th Ave), 2FL., NY 10018

BRANDS:
Tocca, Gustto, Milly, Lisli, Design History, Canterbury,
& Edit (assorted designer merchandise from this upper east side boutique)

NIKE SB JANUARY RELEASE
BLAZER: Varsity Purple/Black



Unfortunately we don't have some kind of fascinating background story to tell you about these blazers. No symbolic representation of any kind. We can tell you that they will hit boutiques (very soon) in the same shipment as the "Twin Peaks" Dunk we previously discussed and are loving.

Deemed as a Blazer Mid, the nubuck suede body consists of a varsity purple colorway, oversized black leather swoosh which is embossed with a snakeskin pattern, and a clean white sole. Simply put, they are clean, fresh and already in demand. Currently available in the UK, show your domestic love at both Sauce retail locations. Stay tuned as we will bring you additional images.

ZEBAK

Friday, January 2

HIXSEPT FALL/WINTER 2008/09
"A Diagonal Trip" COLLECTION





Initially born in 1999 by two French graffiti artists Hëx and Hept, Hixsepts motivating force is heavily based in drawing inspiration from the urban environment. The brand aims to promote a sense of social graphic activism, by converging tasteful designs through the artistry of street culture and mixed media.

The designs are original and worthy of a cult following. Let alone the patchwork scarves and graphics are easily interchangeable and unisex friendly. Fellas now you can raid your girls closet without fear...Ladies good luck trying to borrow these digs. You'll have to do it on the sneak tip. Available in extremely limited quantities worldwide. Visit Hixsept to view the Winter 08/09 collection and for a store location nearest you.


NIKE SB JANUARY RELEASE
"TWIN PEAKS"



Its been sometime since we dropped news on the latest sneaker releases.
We usually like to keep it to a minimum, and to only report on kicks that we would only wear ourselves. We prefer to leave it up to all the rest of the sneaker nerds to battle it out for supremacy. Reporting on the release of this new skate high from Nike SB is more for nostalgic reasons than anything else.

Entitled the "Twin Peaks" High, the dunk pays tribute to the short lived
(30 episodes to be exact), cult TV show which originally aired on ABC from
1990-1991 by creator and producer David Lynch. When this show was in syndication, we completely geeked on in. It was the equivalent to what
"Lost" is today- except a hell of a lot darker and twisted.


Inspired by the show’s dream-scape "Black Lodge" located in the fictitious Ghostwood Forest, the dunk features premium leather, suede, nubuck and synthetic upper, rubber outsole and a symbolic owl hit on the side. These are a definite collectible! The blue owl signifies the entrance to the Black Lodges extra-dimensional realm. The interior is lined in red with a zig-zag pattern insole representing the "Red Rooms" curtains and geometric carpet. Let's not forget about that eerie little fellow, the unnamed "Man From Another Place".

Its much to involved and bizarre to attempt a brief explaination on the premise of the "Twin Peaks" phenomenon, so we suggest that you take some time and do a little research. Otherwise bust out the goobers and make a movie night out of it. You won't be disappointed! Set to release this month, the SB Twin Peaks have already landed at a variety of boutiques and will soon appear at...you guessed it Special Sauce.

Wednesday, December 31

NYLON FREEBIE TAKEOVER

We love receiving news like this...Better yet, we love to spread the good word to our readers.

Hopefully your holiday stocking stuffer was filled with goodness, and not just another pair of socks you've already been given. If that is the case, take your chances and enter yourself into Nylon's freebie takeover. They are the continuing the spirit of gift giving by adding a little razzle and style to your step. After all, who doesn't like awesome free stuff...right? We thought it would be fitting to share this with our readers who feel a little let down by the holidays, and also to those who got everything they wanted, but just want to indulge in some more. Here are the details. GOOD LUCK!


NYLON- BERRY CHRISTMAS

A one-year subscription to JuiceCaster along with a red Blackberry Pearl pre-loaded with the program. Email your name, address, and New Year’s resolution to freebiefriday@gmail.com. Then post a "thank you" comment on the Nylon MySpace page.


NYLON- GRAM x SKYWARD SHOES

A collaboration between Stolkholm based clothing label Skyward and footwear company Gram Design. These shoes are UNISEX and won't be dropping in stores until 2009, but you can get a pair before the new year. Email your name, address, and European shoe size to freebiefriday@gmail.com.


NYLON- URBAN DECAY
Book of Shadows & Stoned Poison Ring


Nylon is giving away Urban Decay's Book of Shadows (SOLD OUT), as well as a Stoned Poison Ring and a limited edition lipstick case to two of its readers. Just email freebiefriday@gmail.com.

Monday, December 29

REBOUND WITH CLAW MONEY


Get your shop on with the holiday rebound sale from Claw Money. The sale will include a whopping 50% off of all clothing and 25% off sunglasses and jewelry. Top it all off with free shipping on orders over $100 and your golden.
Go grab some goodness before its gone.

Thursday, December 25

FEATURED FIND:
FARPITZ x KAPOW WOW OBJECTS!

"Ms. Farpitz" otherwise known as Sara Zucker swung by and introduced herself to the Rawthentix fam during the opening of the new Special Sauce boutique in Huntington, NY. We didn't have the opportunity to speak with her very long (amplified speakers and a DJ booth don't make for an easy mix), but this fellow tastemaker is one to keep on your radar for sure. Pleasant from the get, her short yet witty blog commentary on street culture and fashion is a must read.

Sara make a BOOM!

Take for instance this little do-it-yourself number she created, based off newcomer brand KA/POW/WOW Objects. Currently available on the always trendy Pixie Market, these neck adornments are indeed one of a kind. Although not outrageous in price, they will run you between $99-$140. Otherwise you can be like Sara, get with the scissors, and cut up some of your old stretchy t-shirts. We say, its time to raid our closets, because the arts and crafts get down is about to begin. Big ups to you Ms. Zucker...keep it crafty.

"ALL GONE"
The Finest of Street Culture- 2008 EDITION



Now that the holiday headache is over (at least for most)....you know the after holiday rush will kick start within the next 24 hours. Since you spent all that money on everyone else, why not give the gift that keeps on giving. Right back to yourself. Come on, you deserve it! Start by purchasing this en vogue collectible.

Created and published by the Parisian agency La MJC, the "All Gone" series returns with their third installment, and will once again display the greatest products released all over the world for this year. Featured by a variety of well known photographers, the products are featured with a descriptive card, and are sorted in the book by month and by release date. Be sure to act fast, as the 2008 edition release is limited to 1000 produced worldwide and will drop the end of January 2009. Be in the know as it will become available via Michael.