Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, December 31


We love receiving news like this...Better yet, we love to spread the good word to our readers.

Hopefully your holiday stocking stuffer was filled with goodness, and not just another pair of socks you've already been given. If that is the case, take your chances and enter yourself into Nylon's freebie takeover. They are the continuing the spirit of gift giving by adding a little razzle and style to your step. After all, who doesn't like awesome free stuff...right? We thought it would be fitting to share this with our readers who feel a little let down by the holidays, and also to those who got everything they wanted, but just want to indulge in some more. Here are the details. GOOD LUCK!


A one-year subscription to JuiceCaster along with a red Blackberry Pearl pre-loaded with the program. Email your name, address, and New Year’s resolution to Then post a "thank you" comment on the Nylon MySpace page.


A collaboration between Stolkholm based clothing label Skyward and footwear company Gram Design. These shoes are UNISEX and won't be dropping in stores until 2009, but you can get a pair before the new year. Email your name, address, and European shoe size to

Book of Shadows & Stoned Poison Ring

Nylon is giving away Urban Decay's Book of Shadows (SOLD OUT), as well as a Stoned Poison Ring and a limited edition lipstick case to two of its readers. Just email

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