Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Thursday, December 25


"Ms. Farpitz" otherwise known as Sara Zucker swung by and introduced herself to the Rawthentix fam during the opening of the new Special Sauce boutique in Huntington, NY. We didn't have the opportunity to speak with her very long (amplified speakers and a DJ booth don't make for an easy mix), but this fellow tastemaker is one to keep on your radar for sure. Pleasant from the get, her short yet witty blog commentary on street culture and fashion is a must read.

Sara make a BOOM!

Take for instance this little do-it-yourself number she created, based off newcomer brand KA/POW/WOW Objects. Currently available on the always trendy Pixie Market, these neck adornments are indeed one of a kind. Although not outrageous in price, they will run you between $99-$140. Otherwise you can be like Sara, get with the scissors, and cut up some of your old stretchy t-shirts. We say, its time to raid our closets, because the arts and crafts get down is about to begin. Big ups to you Ms. Zucker...keep it crafty.

1 comment:

sara said...

:) love you guys, see you soon.