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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Wednesday, December 3

MAMA WINTER COLLECTION '08
"Mi Vida Loca"


Woman at large and designer extraordinaire, Gabriella Davi-Khorasanee has officially set the stage by keeping ladies fully flossed in the newly dropped line entitled "Mi Vida Loca" by MaMa clothing. This winters 2008 release takes a return back to the original MaMa roots, by focusing on West Coast chola style infused with a contemporized 1940's "Zoot Suit" style mixed with low rider culture. This season the line has grown to include a well thought out and executed variety of t-shirts, fleece tops, flannel shirts, jackets, overalls, cashmere sweaters, outerwear, and jewelry. We say this MaMa collection is something to praise and what other ladies street wear brands should strive for. There's nothing sexier than strong and empowered women. Much respect. To view the complete lookbook and read about the lovely locas behind the scenes visit the MAMA site.
Posted by Rawthentix Creative Group at 12/03/2008
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