Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, December 9


The man behind and in front the house of Chanel never ceases to amaze us...
The blogosphere has been buzzing with the teaser video from Chanel. We decided to hold off until we were able to bring you the full length feature.

Last week Wednesday Karl Lagerfeld had his directorial debut. Used to set the tone for the opening of the Chanel "Paris-Moscow" 2009 pre fall collection, a ten minute silent film featured the life of the legendary Coco Chanel during the period of 1913, and then again in 1923. Held at the Theatre le Ranelagh, the presentation which was initially supposed to occur in Moscow, was then cancelled due Russian customs wanting to have three weeks preferential treatment of the collection.

The black and white short was shot in two days in a Paris studio, and featured a variety of Lagerfeld's personal entourage, which included Lithuanian model Edita Vilkeviciute, playing the role of Coco Chanel in her youth. Other supporting roles were played by muse, Amanda Harlech and daughter Tallulah Ormsby-Gore as customer and model, Brad Kroenig as Coco's lover, the Grand Duke Dmitri Pavlovich, and his bodyguard Sebastien Jondeau as a Russian general.

The viral video was inspired by Academy Award-winning Mack Sennett, otherwise known as the innovator of slapstick comedy, and features a spliced montage of authentic newsreel footage WWI. We say, in a time where the economic pinch is being felt by many, creativity is a necessity, and this marketing campaign gets two raised champagne glasses from us. View the world of luxury that is defined by Chanel.

Part One

Source: Teamsugar

Part Two

Source: Teamsugar

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