Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, December 23

"The Pit Bulls"

LONDON Pit- Via joes[a]fiend

After graduating from the Central Saint Martin Design School in 2001,
UK street wear designer Vinti Andrews ventured on her own, only to later work with notable brands to date that include Evisu, Sneaker Pimps, NYC, Adidas,
and Sotheby's to name a few. With her recent success, and the highly publicized Windrunner project with Nike, the artists momentum has steadily increased once again, with another collaboration with Nike ID.

This time around Andrews skill was put to the test, by creating a pair of life size patch work pit bulls. The first dog features a variety of different Dunk color ways (currently on display at Nike ID Studio in London), while the other is comprised of colorful Air Max 90s including the Carnival, CMYK, and the King of the Mountain models (available for sale at Loveless in Tokyo, Aoyama). This has got our vote. We say, if this isn't one of the most creative pieces of art through carefully crafted deconstruction, we don't know what is. What are yout thoughts?

TOKYO Pit- Via Green Mellon

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