Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, February 11

C. NEEEON Presents:

Designers: Clara Kraetsch|Doreen Schulz

Its always a treat when we here at Rawthentix have the chance to introduce designers that are a little off the beaten path. You may not be familiar with the
c. neeon brand (we were happily introduced to it 3 years back on a vacation and shopping stint in Berlin), but keep your eyes peeled for this up and coming Berlin based line.

The designers Clara Kraetsch and Doreen Schulz met while attending the Kunsthochschule Berlin College in 2001, where in 2004 they would produce their first collection entitled 'Daydream Collection". Designing for both womens and menswear, the art based label is known for its use of bold color, geometric prints and unusual cuts. Since its introduction, c. neoon has managed to build quite the cult following among the European and Asian markets, by producing notable collaborative projects with UK based Topshop, Nylon, and selling collage artwork with the Lumus art collectors.

The C. Neeon S/S 2009 collection deliciously entitled "Sunday Taste" is striking, seemingly with much more emphasis on ladies garments. Though bold in color choice, the pieces are no fuss, easily light and wearable, with a hint of playfulness. Perfect for that sunlit breezy day. To view the current collection and store list visit c. neeon. In the meantime peep a few of the images below.
Stay tuned as we will drop the c. neeon A/W 2009 collection in a hot minute- or two.

Source: The Coveted

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