Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, February 23


It has occurred to us that we neglected to inform our readers of the January release from Nike SB. We apologize about this. There may be times that we may not disseminate the news here. If that should happen, there's a 99% chance we're reporting it on Special Sauce first. In the meantime get your eye fill and be prepared to spend your monthy bill funds.

For the beginning of this coming March, Nike SB will be releasing 5 new colorway styles which include:

•Blazer Hybrid LOW (Black/Yellow Swoosh Premium Leather)
•Blazer MID (Suede Sky Blue/Navy Swoosh)
•Air Classic (Gray/Yellow Swoosh)
•P-Rod II (Navy/Yellow/ White Swoosh)
•Dunk LOW (Black/Turquoise/Red Accent)- deemed the ‘Angels & Demons’)

Now for those of you who have heard the rumors about the Nike SB "Quagmire" High...its true. Based on the ficticious character Glenn Quagmire from the animated series Family Guy, the dunks are set to hit retailers as a Quickstrike for March. The upper is constructed of blue nubuck and canvas to represent Quagmire's jeans, and red nubuck with gold stars to represent his shirt. Yellow stitching is used on the mid-sole with white contrast stitching on the blue nubuck Nike Swoosh. More information after the the release.


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