Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, February 17

Vandal Squad:
Inside the New York City Transit Police Department (1984–2004)

The always lovely (and did we mention talented) INDIE 184 has just disseminated the information about this upcoming not to be missed event. We're always on the hunt for knowledge, as well an making a conscious effort promoting the awareness and importance of learning the roots and foundation of street culture and art. Well, this is as RAW as you can get. Be sure to RSVP with the quickness.

PowerHouse Books invites you to a panel discussion for

Vandal Squad:
Inside the New York City Transit Police Department, 1984–2004

Featuring Author: Joseph Rivera, former Commanding Officer Lieutenant Steven Mona,
Original Vandal Squad Lieutenant Ken Chiulli, graffiti legend COPE2,
graffiti activist Ket, and street artist ELLIS G.
Moderated By: Cultural Consigliere Sacha Jenkins SHR

Thursday, March 19, from 7–9pm
The PowerHouse Arena, 37 Main Street, Brooklyn

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