Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, February 9


Somehow mysteriously the hour long documentary below that we posted last week has been taken down. Could it possibly be a copyright and licensing rights related issue? I wouldn't be surprised, as I personally dealt with these kind of dreaded issues for 8 years when I worked with MTV- Yeah, I admit it..I worked as a drone for the corporate hog and lived to tell the story.

Thankfully we have a little something to replenish you all with. It has come to our attention that there is a new documentary currently being shown entitled
"The Universe of Keith Haring" directed by Christina Clausen, with its theme song by DJ junior Vasquez. (Wow- can you say Tunnel, NYC circa 1990's) unfortunately it is only available in Canada, Europe and Brazil right now.
We'll be sure to keep you posted on this though. Stay tuned.

Courtesy: ovic one

Originally broadcasted on Dutch televison by AVRO, the documentary explores the street art movement in the 1980s, and the massive influence Keith Haring
left on the pop culture movement. Nearly an hour of video, it is in English and subtitled in Dutch. It is produced by Overcom & French Conecction Films & Absolute Film with co-production by Avro.

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