Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, February 23

"Be@rbrick Release |
SOHO Capsule Store Opening"

The power of Toki Doki is undeniable. Whether you want to admit it or not, those little vinyl collectible toys, candy colored and apparel are irresistible. Let's not forget about the bags- they go with practically everything in your wardrobe!

Tokidoki Be@rbrick II Release Party
Saturday, February 28th (2pm-5pm)
8910 Washington Blvd.
Culver City, CA. 20323

Aside from this week being my birthday week (Yes! I celebrate all week- and its well deserved- thank you!) Be sure to mingle and celebrate the second TokiDoki x Bearbrick release at Royal T in Culver City, CA. this Saturday, February 28th with designer Simone Legno. He will be at the release doing signings from 2pm-5pm. Feel free to pick up something sweet for me (smiles).

...and if that wasn't enough for you...

NYC tokidoki Capsule Store Grand Opening
Toki Doki
Saturday, March 7th (1pm-4pm)
176 Spring Street
New York, 10012

You will now be able to get your full Toki Doki shop on, coming Saturday, March 7th at the grand opening of the SOHO capsule store. Once again, Mr. Legno will be meet and greet with the masses from 1pm-4pm. We'll be here for sure. See you after the champagne pop!

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