Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Sunday, March 8

DRIVE IN STUDIOS | Pro-8 Air Event

Playing a bit of catch up on our news and projects...

One of the latest PR events that Rawthentix/R.A.W. Creative Group was a part of, took place on February 26th at the renownd Drive In photography studio. The evenings focus featured the latest battery generator technology available to photographers called PRO-8 Air.

We won't even begin nor attempt to explain the complexity of this digital techo-babble, except to say the precision and lightening speed capabilities to freeze frame our dancers was out of this world. We teamed up with the good folks over at Drive-In to a provide a portion of the evenings entertainment festivities, which included food, drink and a female boxing match exhibition we're still scratching our heads trying to figure out. Nothing like witnessing two women throw down and slug it out. Thanks to all our F.A.M. who held it down- Wonder, Zero, Bam La Roc, Super Freeze, Dredel, Leo, Scuba, Static and B-Girl Smiles (Ney, Ney). Additional props to Resource Magazine for the press coverage on their blog.

For an inside look, visit:

Photos by Elizabeth Sagarin

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