Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, March 3

"Teen Wolf"

With the already released Nike "Teen Wolf" Dunks (part of the Media Pack),
we decided to pair this write up along with the soon to drop KIKS TYO t-shirt of the same nature.

Limited to only 72 pairs worldwide, the premium lows have caused a stir among sneaker afficionados. While easily becoming a statement piece (for the better or worse- you decide), they are exclusively available at Osneaker. Now if the sneakers weren't enough for you, and you're compelled to blatantly rock them accordingly, Japanese power house KIKS TYO has just revealed their latest t-shirt creation to match those Dunks.

Those hungry to fill their appetite, can pre-order them now until up March 8th on their online shop. They will become available and ship out starting in April. We have to admit that this is one of the best tee's to come out in a while. With an all over print paying homage to the '85 film, we think Scott Howard would be proud.

Image: Osneaker


Anonymous said...

...oh my god...i love that style of shoe...! greetz semor

Rawthentix Creative Group said...

Semor! See you soon....