Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Sunday, March 8


For those of you that have a passion for sneaker design, now is your chance to bring your creativity to the table. Nike Sportswear has officially launched their Nike iD Royal Tournament. The event set up will consist of an in-store East vs. West Coast style competition, starting off with 2 divisions.

The first round will start off with a total of thirty-two competitors from each coast consisting of 16 invited local VIPs and 16 winners from Open Enrollment (8 from New York and 8 from Los Angeles). The fifth and final round will take place at 5:00pm (EST) on April 11th, 2009 at the Nike iD store in New York City, where the remaining Open Enrollment winners from each coast will go head-to-head with the remaining winner from the VIP divisions.

The Grand Prize winner will receive a $1,000 NIKE shopping spree, and a custom-made pair of Bespoke shoes. If you think you have what it takes to earn the royale title to be number one, head over to 21 Mercer Street (NYC) or The Montalban (LA) and register by March 10th. For complete rule and contest details visit the Nike site.

The final showdown will take place at the NikeiD Showroom
on April 11th @ 5:00pm
Location| 21 Mercer in SoHo, between Grand and Howard

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