Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, March 9

"Ladies First" Capsule Collection & Party

Okay, so we realize that we have gone Hellz happy this week...but van you blame us?

The anticipated release of the Hellz x Stussy limited edition capsule rightfully entitled "Ladies First", officially dropped this past Saturday. After hearing and seeing this a few months back, we knew that this would be one to watch. The collection consists of three distinct t-shirt designs (one with rude boy inspired suspenders), a short sleeve hoodie, jacket with the words "Ladies First" across the back, with matching cropped pants and a tote bag. Best of all the prices are amazing, ranging from about $24-$60. You can't beat that!

We deliberately didn't post up anything knowing that legit images wouldn't become available until the final days. After all, we don't want to tease and keep you hungry when we can just give you the whole steak! In celebrating this momentous occasion Hellz x Stussy will be hosting a blow out affair this coming Tuesday, March 10th from 9pm to 2am at the Ecco Ultra Lounge in LA. We won't be their, but you might. Our loss is your gain. Dance the night away and show your support.

Available at Stussy Chapter stores and other premium streetwear retailers. Be sure to visit Sauce for the good word (hint, hint). In the meantime peep the nice, nice below.

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