Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Sunday, March 29


Originally founded in Switzerland back in 1983 under the guidance of Nicolas Hayek, the Swatch brand has become synonymous within the global pop culture community. We remember vividly back in the '80s when these color plastic time pieces made a stir among the art elite and your regular trendsters. Back then you could get your basic Swatch watch for as little as $40. Macy's had rows of cabinets filled with candy-like selections, including the artist collaboration series from such legends as Keith Haring, Vivienne Westwood and Jean-Charles de Castelbajac to name a few.

Fast forward two decades and Swatch makes a comeback with the the release of their upcoming series with the French artist GREMS aka Supermicro. Colorful in design, the creative packaging includes a spray can collectible toy. On April 2nd Swatch in collaboration with GREMS, will launch the new Street Club Watch in Paris, with a street art exhibit and exclusive DJ party. You must RSVP for this party. So if you happen to be abroad, be sure to VIP your way in. For further details visit Swatch.

Source: BKRW

Swatch and Grems Present:
Exhibition & Party - Launch of the Club watch “Street Club”

DATE: April 2nd 2009, 7 pm – 11 pm
LOCATION: The Lazy Dog Galerie- 2 passage Thiere, Paris

* Followed by exclusive DJ Party Night with Grems performing:
La Scène Bastille, 2 rue bis des Taillandiers, Paris


Many of our R.A.W. readers know the fondness we have for Germany. Aside from having some of the illest beats and Bboys, this is just another good reason to add to our ever growing list. For those of us that are domestically bound, we can only hope that this user friendly application will catch on to be a worldwide movement...or at least in New York (hint, hint)

Adidas celebrated the launch of the highly anticipated Urban Art Guide this past March 20th, by hosting a media bash held at Hotel in Berlin, a night club set to officially open its doors this summer 2009. Based out of Berlin, the new mobile art guide is a free download via Itunes for iPhone users. For those that enjoy getting visually stimulated while keeping stride in the urban jungle, art connoisseurs can now have the best of both worlds with a hands on guide using the new application to visit various pieces of art through out the city streets. From known museums and galleries to hidden nooks and corridors, this new guide covers it all.

To learn more and get your FREE Adidas Urban Art Guide visit the iTunes Store. Otherwise take a virtual tour with the short video tutorial below.

Adidas Urban Art Guide

The city is a gallery. The adidas Urban Art Guide is the catalog. When Urban Art entered the scene, art left the galleries. Their characters populate the whole urban landscape. Especially in a young and international city like Berlin they follows us at every turn like a second population. But who captures them, organizes and comments this highly dynamic art which constantly re-invents and erases itself? The adidas Urban Art Guide provides for the art on the street what a catalog provides for art in the galleries - a reliable guide which opens eyes, sharpens the understanding and intensifies the fun in Urban Art.

The Urban Art Guide editorial staff is based in Berlin. The city simply forces us to develop excitement for paintings on walls. And curiosity: Who are these artists, how are they linked, what kind of styles develop? Being that curious the idea of the Urban Art Guide came up. A project is needed that specifically answers questions - right on the spot. The adidas Urban Art Guide sends an article for each artwork that you are standing in front of directly to your iPhone. The article gives information on the artist, the artwork and references.

In close cooperation with Urban Artists but also with classical art historians not only a catalog is created but also an extensive and permanently updated Urban Art archive. The fast-paced and short-lived Urban Art is met with the consistency of the Urban Art Guide articles. Long after artworks have perished from walls, are weathered or wantonly erased, they are still documented on the Urban Art Guide website. The guide doesn't only show the present condition of Urban Art, it also records its history.

The adidas Urban Art Guide counts on interaction in order to meet the fast-paced changes of Urban Art. You have seen a new artwork? Take a picture and send it to the Urban Art Guide. The editorial staff checks it. Because the adidas Urban Art Guide doesn't only react quickly and flexibly, it also counts on maximum reliability - and all-time ready to go.

Friday, March 27


New York based graffiti artist Futura 2000 drops his latest Spring/Summer '09 collection from Futura Laboratories. The season includes the aniticipated "Kate Moss" Tee, available in white via Colette for €70.00 (that's $95 US). We say, you better think twice about how much you really want Kate spread across your chest for that price.

Monday, March 23


Originally used for the end credits of the acclaimed Fully Flared skate video directed by Spike Jonze and Ty Evans, the use of the acoustic driven track "Heaven" by U.N.K.L.E. was used as the inspiration and backdrop to re-edit
a sequence of shots provided by the Lakai Skate team. The end result is pure perfection.

The music video will be released via Itunes and other digital outlets on March 22nd in the UK, and March 24th in North America.


Click to Enlarge

This just in...

We love seasonal sales...and so should you. Keep your closet extra crispy by stocking up the laterst digs available from the Gorilli Concept Store based out of Rotterdam, Netherlands. Act fast as the sale lasts only three days starting this Friday, March 27th through Sunday, March 29th.

Featured brands include: Addict, Fred Perry, Futura Laboratories, Kiks TYO, Levi's, Nom de Guerre, Upper Playground, Darkhorse, Hellz Bellz, Rockers NYC, and much more. Visit the online store at Gorilli to get your shop on...

Sunday, March 22

Theory| Tory Burch
Helmut Lang| Rag & Bone

Its definately time to start thinking about packing away those bulky sweaters and dowdy winter coats. Start the season off by keeping things light on your back and easy on your pocket with some springtime sample sales. Always with a year round supply of bargains on street and designer brands for both the ladies and the gents, Clothingline is dropping the goods from Theory, Tory Burch, Helmut Lang and Rag & Bone for the months of May through June. Visit Clothingline for details, otherwise peep the heat below.

Saturday, May 16th - May 21st
Saturday - Sunday (11am - 5pm)
Monday - Thursday (11am - 7pm)
•Featuring: Spring/Summer Merchandise for women

Sunday, May 31st - Friday, June 5th
Sunday (11am - 5pm)
Monday (10am - 7pm)
Tuesday - Thursday (11am - 7pm)
Friday (10am - 6pm)
•Featuring: Spring/Summer apparel, handbags
and footwear for women

Starts Tuesday, June 9th - Thursday, June 11th
Tuesday - Thursday (10am - 7pm)
•Featuring Spring/Summer Merchandise for
both Men & Women

Friday, March 20

SLAM JAM x PANIC ROOM| Kefiah Project

If you fancy the finer things in life, there's nothing like treating yourself to some luxury goods at an affordable price.

Italian street wear distributor Slam Jam and Panic Room have teamed up to produce a special venture project entitled the Kefia Silk Project. Made of 100% pure silk and crafted entirely by hand in Italy, the intricately patterned scarves are easily unisex and are available in both red and black colorway for 100€ and are packaged in a premium box and sleeper bag.

For details and to place an order visit Slam Jam.

Thursday, March 19

"Something For the Ladies"

(Click to Enlarge)

Thanks to the talented Annie (Cubannie Links) for the drop on this...

Everyone loves a good shopping spree. Its even better with a tasty spirit
in handand an Oh! so fresh mani/pedi- gents are included don't be shy, otherwise spend a day with your lady love and treat her! MISS, VALLEY
and THE GOODS! present a weekend of shopping and pampering with the upcoming event "Something for the Ladies". This looks like a nice low key day...yours truly just might hit this one up if I have some time. Anyone with me?

Lady Loch Ne$$

For details peep the heat below:

Date: Saturday, MARCH 21st. thru Sunday, MARCH 22nd.
TIME: 12pm - 8pm
Location: VALLEY

Brands Featured:

Monday, March 16


Based out of Stolkhom, Sweden this 5 years young brand is not only known for having a creative flair for denim, but being able to maintain their collections at an attractive price. Having mentioned the appeal of Cheap Monday some time ago, we are happy to report the CM pop-up shop opening tomorow at the new Inven.tory store located on Lafayette. Assuming that you already RSVP and you really can't wait 24 hours, Cheap Monday will also be hosting a party tonight from 7pm - 10pm to celebrate their fifth tour stop (and first time in the US), as well as their customized shredded jeans (limited to 50 pairs). Now go and get your cheap on. More information after some thrifty behavior...

237 Lafayette between Prince and Spring

12pm to 8pm Monday to Saturday
11am to 7pm Sunday

Sunday, March 15


Continuing on the tradition of street art through guerilla tactics, the always provocative INSA drops his latest works rooftop side in London with his staple legs and heels trademark.

We likey, likey...

Friday, March 13


Our philosophy is based on the idea that creative progress reinforced by network building is the key to success. The warm weather is starting to pop off, and we're taking full advantage. We kept things sweet this past Wednesday with the RARE Remix event. We teamed up with the multi-talented celebrity stylist Ruth Roche, and her RARE STUDIO team in Tribeca, to celebrate the anticipated launch of their Pureology Color Bar.

Supported by Rawthentix own rare groove selector DJ Nick Pepe and a crowd of media and select tastemakers the night was a success. Tasty bites and sparkling spirits were provided by Macao, with additional gift bag sponsorship by: Yours Truly Brand, Redken, Nancy Elle Wellness, Tribeca Beauty Spa, and Lucky (feat. the April cover with Jessica Szohr styled by Ruth).

There are to many to mention but much thanks to a few of the following:
Tee (Trashbag Aesthetics), Indie (Kweenz Destroy) and Carrie (Turner PR) for representing, Wendy (Nitrolicious), and Sara (Farpitz), for their write-ups.

For an inside look of the event be sure to visit:

(Photos by Elizabeth Sagarin)

In the meantime a few images for your mind.


'Cause everybody loves a sample sale...
This just in from our good peoples over at Burton. If you happen to be in Vernon, NJ today or tommorow be sure to hit up the Spring/Summer Sample Sale by Burton for both the gents and ladies.

Here are the details:

We got the box set up, BBQ going and have tickets to ride!!!!
LOCATION: Burton Showroom- MT. CREEK
DATE: March 13th (10AM to 8PM), MARCH 14th (10AM-4PM)

For More Info: (973)823-0600

Monday, March 9

"Ladies First" Capsule Collection & Party

Okay, so we realize that we have gone Hellz happy this week...but van you blame us?

The anticipated release of the Hellz x Stussy limited edition capsule rightfully entitled "Ladies First", officially dropped this past Saturday. After hearing and seeing this a few months back, we knew that this would be one to watch. The collection consists of three distinct t-shirt designs (one with rude boy inspired suspenders), a short sleeve hoodie, jacket with the words "Ladies First" across the back, with matching cropped pants and a tote bag. Best of all the prices are amazing, ranging from about $24-$60. You can't beat that!

We deliberately didn't post up anything knowing that legit images wouldn't become available until the final days. After all, we don't want to tease and keep you hungry when we can just give you the whole steak! In celebrating this momentous occasion Hellz x Stussy will be hosting a blow out affair this coming Tuesday, March 10th from 9pm to 2am at the Ecco Ultra Lounge in LA. We won't be their, but you might. Our loss is your gain. Dance the night away and show your support.

Available at Stussy Chapter stores and other premium streetwear retailers. Be sure to visit Sauce for the good word (hint, hint). In the meantime peep the nice, nice below.

Sunday, March 8

DRIVE IN STUDIOS | Pro-8 Air Event

Playing a bit of catch up on our news and projects...

One of the latest PR events that Rawthentix/R.A.W. Creative Group was a part of, took place on February 26th at the renownd Drive In photography studio. The evenings focus featured the latest battery generator technology available to photographers called PRO-8 Air.

We won't even begin nor attempt to explain the complexity of this digital techo-babble, except to say the precision and lightening speed capabilities to freeze frame our dancers was out of this world. We teamed up with the good folks over at Drive-In to a provide a portion of the evenings entertainment festivities, which included food, drink and a female boxing match exhibition we're still scratching our heads trying to figure out. Nothing like witnessing two women throw down and slug it out. Thanks to all our F.A.M. who held it down- Wonder, Zero, Bam La Roc, Super Freeze, Dredel, Leo, Scuba, Static and B-Girl Smiles (Ney, Ney). Additional props to Resource Magazine for the press coverage on their blog.

For an inside look, visit:

Photos by Elizabeth Sagarin

HELLZ BELLZ| | "Culture Clash" Collection
Spring 2009 Delivery I

Okay I realize that yours truly has been a little behind in rocking out the posts. I've been trying to multi-task about 5 different things at once, including building the womens line at Special Sauce, and getting my hustle on with PR projects I got simmering in the kitchen. I need a clone of myself that I can give daily tasks to.

In the midst of all my confusion I realized that I didn't have the chance to drop the Spring 2009 collection from Hellz Bellz. I know, I know- I'm seriously about two weeks late on this new, but so be it. If I can redeem myself to you all (and in my defense) I did drop the good word with a SNEAK PEAK back in January. Ha! ha! so there...How you like them apples!

Anyhow on with the show....

The newest release to drop from Hellz is rightfully entitled "Culture Clash". Known for her edgy style, designer Lanie Alabanza once again brings a true punch of diversity with a bitch slap full of color! The Spring '09 collection will start with Delivery I to select retailers, which of course will include Sauce (Don't worry, I got you ladies!).

The line features a fusion of versatile cut and sew pieces including a zebra mesh jacket w/ contrast red lining (which I previously previewed), brushed french terry hoodie, the anticipated acid wash denim jacket with iconic broken bottle embroidered artwork on the back, as well as a variety of new graphic tees (my favorite being the Coco x Hellz), tank top and multi-colored leggings. What do you think? Let us know. In the meantime peep the delicious-ne$$. Visit Hellz to view the full collection. Be sure to take a peak at some tasty bits below.

Lady Loch Ne$$ :)


For those of you that have a passion for sneaker design, now is your chance to bring your creativity to the table. Nike Sportswear has officially launched their Nike iD Royal Tournament. The event set up will consist of an in-store East vs. West Coast style competition, starting off with 2 divisions.

The first round will start off with a total of thirty-two competitors from each coast consisting of 16 invited local VIPs and 16 winners from Open Enrollment (8 from New York and 8 from Los Angeles). The fifth and final round will take place at 5:00pm (EST) on April 11th, 2009 at the Nike iD store in New York City, where the remaining Open Enrollment winners from each coast will go head-to-head with the remaining winner from the VIP divisions.

The Grand Prize winner will receive a $1,000 NIKE shopping spree, and a custom-made pair of Bespoke shoes. If you think you have what it takes to earn the royale title to be number one, head over to 21 Mercer Street (NYC) or The Montalban (LA) and register by March 10th. For complete rule and contest details visit the Nike site.

The final showdown will take place at the NikeiD Showroom
on April 11th @ 5:00pm
Location| 21 Mercer in SoHo, between Grand and Howard

Tuesday, March 3


Terminator SALVATION Trailer #2 has been released by Warner Bros. Its more thank likely safe to say that this is a sure bet for being a summer time hit. Get your popcorn and Ju Ju Bees ready kids- blockbuster mayhem is about to begin. T4 releases in theatres nationwide on May 21, 2009.

The protagonist John Connor is back this time as an adult in the fourth installation of the Terminator series. Set in the year 2018, Connor is fated to lead the human resistance against Skynet and its army of Terminators. The future that Connor was raised to believe by his mother Sarah Connor is changed with the appearance of Marcus Wright, a stranger whose last memory is of being on death row. Connor must decide whether Marcus has been sent from the future, or rescued from the past. As Skynet prepares for its final showdown, both men must work together in order to get to the heart of Skynet's operations, where they uncover the terrible secret behind the possible annihilation of mankind.

"Teen Wolf"

With the already released Nike "Teen Wolf" Dunks (part of the Media Pack),
we decided to pair this write up along with the soon to drop KIKS TYO t-shirt of the same nature.

Limited to only 72 pairs worldwide, the premium lows have caused a stir among sneaker afficionados. While easily becoming a statement piece (for the better or worse- you decide), they are exclusively available at Osneaker. Now if the sneakers weren't enough for you, and you're compelled to blatantly rock them accordingly, Japanese power house KIKS TYO has just revealed their latest t-shirt creation to match those Dunks.

Those hungry to fill their appetite, can pre-order them now until up March 8th on their online shop. They will become available and ship out starting in April. We have to admit that this is one of the best tee's to come out in a while. With an all over print paying homage to the '85 film, we think Scott Howard would be proud.

Image: Osneaker

Monday, March 2


If you don't know, be sure that you get familiar with SOIFFER|HASKIN. Since 1982 this company has been organizing some of the finest private sales
for high end goods and retailers. Lucky for you they have gotten together with Italian luxury brand Salvatore Ferragamo for their latest private sale.
We swear by Ferragano, don't you? There's nothing like some good old fashion quality at its finest.

The sale includes Women’s & Men’s Shoes, Leather Goods, Ready to Wear
& Accessories up to a staggering 80% Off Retail Price. You now have 2 days left, so get to it and treat yourself to something nice!

February 28th. to March 3rd. (9am to 6:30pm)
March 4th. (9:00am to 5:00pm)

Soiffer Haskin
317 West 33rd Street, NYC
For more information call: (718) 747-1656

**Be sure to bring your Photo ID to enter the building
**Credit Cards Only/ All sales are final.

Sunday, March 1

C'est La Vie x Elle Bon Claire
Weekend Warriors Presents:

Many thanks to the always on point Briana Slape for keeping us on the West Coast grind. Be sure to keep yourselves in the know with her staple clothing brand Weekend Warriors created with co-designer and partner at large
Desiree Finley. Be sure to catch the heat as they have just released their Spring 2009 line of new t-shirt designs entitled "Project Mayhem". To learn more visit Weekend Warriors.

In the meantime if you happen to be in or near LA, join them along with
C'est La Vie Elle Bon Claire and other sponsors for a stripped down evening
of cheeky goodness and delight.

Here's what their bringing you:

Raffled giveaways throughout the night provided by:

Weekend Warriors
C’est La Vie
Miss Wax
Rif LA
HER Nails

Event starts Monday, March 9th
Doors open @ 9pm | $10 admission

Little Temple
4519 Santa Monica Blvd
Los Angeles, CA 90029
Music: DJ Sean G & DJ Kiilu Grand