Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Monday, January 12


After the holiday scream the remaining winter months are quiet for both clothing brands and retailers. The month of January is used to downsize on the remaining stock pile of merchandise left over. Fortunately this is a bonus for the shopper looking for some serious bargain spending.

Take advantage of Upper Playgrounds upcoming 10th Anniversary sale dropping coast to coast, at their select retail store outlets. They will be hosting their first ever 50% off “thank you” sale for devout cult brand followers. The event will take place in New York, San Francisco, Berkely, and Los Angeles, as well as on the Upper Playground store website. Peep the details and locations below.


DATE: January 12 – January 15, 2009

New York – 437 E. 9th Street, NY, NY 10009
San Francisco – 220 Fillmore Street, SF, CA 94117
Berkeley – 2509 Telegraph Avenue, Berkeley, CA 94704
Los Angeles – 125 E. 6th Street, LA, CA 90014

No comments: