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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Wednesday, October 1

MAMIKA'S SISTA K x ZAC POSEN

So my home girl at large and B.F.F. Sista K, graphic artist and designer of MAMIKA, recently entered the Zac Posen "My Style" competition, sponsored by Coke Light, DE. The winner with the most votes will be flown to NYC, and will work with the man himself in his workshop on an exclusive one of a kind dress. Make sure you vote 5 Stars for the Mamika "My Style is Mamalicious" profile. It's hard enough having a female as a friend (let's keep it real), but it's even harder when they don't even live close to you, let alone in the same country. I haven't seen my girl in 2 years. ;( So help some sista's out. Do your duty and vote to reunite us back together :)

1L,

Lady Loch Ness & Sista K say Danke!

Tuesday, September 30

PUMA x BLACK LABEL

Eager to profile some new footwear, we peeped the Puma website for their latest Fall '08 collection and came across these two models sure to have footwear aficionado’s profiling soon. The men's Tratto Tux is patent leather featuring a vulcanized sole. It's a perfect combination of street comfort and debonair sleekness. If you've ever had a problem searching for a shoe that could take you from the office during the day to high stepping at night, these are an alternative. Hey ladies don't fret, you can treat yourselves to the Speedcat Re-luxe boot modeled after equestrian riding boots. They come in three distinct color ways, and feature a matte suede upper and shiny leather. Visit Black Label to cop yours now.

PRIA IS A WRAP FOR FALL


As much as we love the summer, the Fall is all about flossing your style in layered goodness. Adorn your gentleman swagger with a dandy scarf by Pria. For over 200 years Lanificio Alfredo Pria has produced some of the world’s most ultraluxe scarves crafted from classic patterns, and made from the finest wool, silk, and cashmere. Prices range from $75-125 which is a steal considering the craftsmanship that goes into these winter essentials. Visit them for a fine retailer near you.

Monday, September 29

JUST ANOTHER RICH KID x 24K NIKE DUNK HIGH


One of the latest works by New York based artist and designer Ken Kourtney of Just Another Rich Kid. Featured in the Anna Kustera "Urbanity On Paper" exhibition, are these pair of gold dipped Nike Dunk Highs entitled Indulgences No. 5. This just takes sneakerholism to a brand new level.

BANKSY MURAL HITS SOHO


This past Saturday a huge 3-story Banksy installation went up on a building wall located in Soho at Wooster and Grand street. The commissioned work is of a huge rat donning an "I Heart NY" t-shirt, and was painted by Collosal Media. Banksy makes special attempts by staying out of the media keeping his true identity clouded in mystery. The British graffiti artist is known for his satirical commentary through his artwork often composed of politics and culture. Graffiti Vandal or Graffertisment, what are your thoughts? Peep the latest work to hit the NYC.

Friday, September 26

THE RETRO KIDZ IN A "NEW" ERA"

Sorry for the lack of substantial updates from us this week. Much more to come shortly. In the meantime here is something interesting for you to watch.

Based out of NYC is a relatively new underground group to the block, fittingly called The Retro Kidz. The crew consists of 8 members who's style and musicality attempt to pay homage to iconic pop culture and hip hop music of the 1980's. Growing up first hand during this decade leaves us with a trunk full of memories, to many to categorize and sort through, but it sure was FRESH. It was a time where the foundation of hip hop culture was laid, and inner city youth angst was heavy, giving birth to a new revolution representing urban culture.

Admittedly we weren't sure what to expect from TRK's latest single "New Era". We had to watch it more than once in order for it to sink in before deciding to write something. It would be easy to blast the group's track saying it's WACK, but we decided to take another approach. The old saying goes "That imitation is the greatest form of flattery", and it is obvious that they are inspired by this period in time by putting their twist on things. The video is stylized with images like dookie chains, the Wop dance, Max Headroom, Kid n Play, and Spike Lee's Do The Right Thing, with beats resembling that of the 1990 single "The Power" by German electronic group Snap!! Coincidentally "The Power" contains samples from "Love's Gonna Get You" by Jocelyn Brown, "Let the Words Flow" by Chill Rob G, and "King Of The Beats" by Mantronix. Come on, you didn't expect us to let that slip by without us taking note.

In all, TRK seem to be a group of young artists attempting to find a voice in an age where hip hop music has become a corporate equation. Whether it is a marketing tool for self promotion, you be the judge. They are not reinventing the wheel, but if their aim is to pay tribute to the past and interpret it for today's youth and culture, then perhaps there is hope yet. What are your thoughts?

The Retro Kidz "New Era"


Snap! "The Power"

DIESEL XXX SFW PARTIES WORLDWIDE


To celebrate their 30th Anniversary, the Diesel brand is bringing global tastemakers together for one special night. Diesel XXX will host a simultaneous party and live cyber broadcast on Saturday October 11th, from 9PM to 3AM (EST), in 17 cities, and 8 time zones around the world. We received the word that the NYC location will be held at Pier 3 at the Brooklyn waterfront. Already confirmed are M.I.A., N.E.R.D, and Hot Chip. Additional artists/DJ's to be announced shortly. The evenings theme entitled "Rock and Roll Circus" is inspired by old world European circus travelers, and will include an elaborate and visual affair of fire eaters, trapeze artists, and sword swallowers sure to immense guests into an audio and sensory environment. If that wasn't enough for you, Diesel will also commemorate the affair by dropping 250 pairs of XXX Limited Edition Jeans for guys and girls on the day of the event at most retail locations. They will sell for only $30 a pair, but will be worth $600. We say, give us some cotton candy please, and make sure to lock up the clowns. Otherwise you'll find us full effect in a cypher circle. Visit Diesel xxx for complete details.

DIESEL XXX- Viral Video
Their latest grassroots campaign includes a clever advertisment mash up of old porn films. 'Cause we know ya'll are twisted and dirty.

Wednesday, September 24

PURPLE MANIA REIGNS FOR THIS A/W 2008

I always gravitate toward vibrant colors. I don't know what it is, but I've always loved to mix and match bright with dark denim together. My philosophy has and will always be, the art to properly match your clothing is to purposely be unmatched. There is nothing worse than when I see a man or women to matchy, matchy with a hat, belt, shoes, and bag with all the same color. It looks like your trying too hard. Instead, opt for hits of sparse color gradients throughout your outfit. Your end result will be much more put together and easy on the eyes. This fall is deemed to be the season of purple 'reign'. I don't mean the artist formerly known as Prince, or is he back to his original namesake? I fancied his threads in the movie just as well. Be prepared for every conceivable jewel toned shade to be made available in opulent hues of rich plum, vibrant violet, and royal bluish purple hinting with red undertones. Whether you choose to wear a pop of purple or go all out, this color will add an instant update to your wardrobe. Peep some of my favorite footwear and accessory picks.

1L,
L.L.N.

CHLOE- "Crocodile Wrap Pump"
I am not much of a heel girl, but these are so unique and different you have to take notice.

STEVE MADDEN- "Triumph" Purple Suede
Another purple heel at a more affordable price.

TORY BURCH- "Reva" Ballet Flat
'Because hitting the city pavement requires comfort and style on your feet.

FENDI- "Resin Cuff"
FENDI- "Patent B Bag"
It doesn't get any glossier than this!

Tuesday, September 23

MISSBEHAVE POP UP SHOP IN FULL SWING


A few weeks back the news dropped on the online Pop-Up shop collaboration between MissBehave x Karmaloop. We decided to stay on the low, as the excitment kicked into gear virally, supported by fashion and street lifestyle sites alike. Now that the shop is officially in full swing, they are stocking up on some of the most fabulous digs by teaming up with brands that include Burton, Hellz Bellz, Made Me, and Tripps NYC. All the looks are available for viewing via K-Loop, with the option to readily buy, pre-order, or a notice of coming soon. The styling provided by stylist/DJ Radio Rose of (Around The Way Girls) is colorful, with the playful throwback use of Doc Martens. Damn, I used to have a pair of oxblood steel toe stompers back in the lively Madchester and Mosh days- Yep! Ladies your going to be flossing the nice-nice very soon. I am loving these choice picks below. What are you feeling?

1L,
Lady Loch Ness

Feat. Hellz Bellz Dear Friends Flannel/D. Ross Jeans


Feat. Burton Ya Dig Bomber Jacket is delicious!

Monday, September 22

KAWS GETS "SATURATED" IN MIAMI


A few weeks back we posted on the anticipated drop of the new KAWS solo exhibition entitled "Saturated", held at Miami's Galerie Emmanuel Perrotin.
The series of large-scale canvases feature pop culture cartoon images such as the Smufs and Spongebob Squarepants images. The gallery showing will run from now until November 20th. To get an inside look into the world of Kaws, visit The NY Times-Moment for a good read.