Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Tuesday, September 23


A few weeks back the news dropped on the online Pop-Up shop collaboration between MissBehave x Karmaloop. We decided to stay on the low, as the excitment kicked into gear virally, supported by fashion and street lifestyle sites alike. Now that the shop is officially in full swing, they are stocking up on some of the most fabulous digs by teaming up with brands that include Burton, Hellz Bellz, Made Me, and Tripps NYC. All the looks are available for viewing via K-Loop, with the option to readily buy, pre-order, or a notice of coming soon. The styling provided by stylist/DJ Radio Rose of (Around The Way Girls) is colorful, with the playful throwback use of Doc Martens. Damn, I used to have a pair of oxblood steel toe stompers back in the lively Madchester and Mosh days- Yep! Ladies your going to be flossing the nice-nice very soon. I am loving these choice picks below. What are you feeling?

Lady Loch Ness

Feat. Hellz Bellz Dear Friends Flannel/D. Ross Jeans

Feat. Burton Ya Dig Bomber Jacket is delicious!

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