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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Friday, September 26

DIESEL XXX SFW PARTIES WORLDWIDE


To celebrate their 30th Anniversary, the Diesel brand is bringing global tastemakers together for one special night. Diesel XXX will host a simultaneous party and live cyber broadcast on Saturday October 11th, from 9PM to 3AM (EST), in 17 cities, and 8 time zones around the world. We received the word that the NYC location will be held at Pier 3 at the Brooklyn waterfront. Already confirmed are M.I.A., N.E.R.D, and Hot Chip. Additional artists/DJ's to be announced shortly. The evenings theme entitled "Rock and Roll Circus" is inspired by old world European circus travelers, and will include an elaborate and visual affair of fire eaters, trapeze artists, and sword swallowers sure to immense guests into an audio and sensory environment. If that wasn't enough for you, Diesel will also commemorate the affair by dropping 250 pairs of XXX Limited Edition Jeans for guys and girls on the day of the event at most retail locations. They will sell for only $30 a pair, but will be worth $600. We say, give us some cotton candy please, and make sure to lock up the clowns. Otherwise you'll find us full effect in a cypher circle. Visit Diesel xxx for complete details.

DIESEL XXX- Viral Video
Their latest grassroots campaign includes a clever advertisment mash up of old porn films. 'Cause we know ya'll are twisted and dirty.

Posted by Rawthentix Creative Group at 9/26/2008
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